Fundamentals of Strategy, 4th Edition

Gerry Johnson, Kevan Scholes, Richard Whittington, Patrick Regnér and Duncan Angwin

| c 2018

ISBN	9781292209067
Published	07 Dec 2017
Pages	272

<img alt="Fundamentals of Strategy, Fourth Edition. Gerry Johnson, Kevan Scholes, Richard Whittington, Patrick Regnér and Duncan Angwin">

If you're an educator

Request digital exam copy

Request print sample

Download instructor resources

Description

From the author team of the market-leading text Exploring Strategy, comes a new edition of Fundamentals of Strategy. Designed to help student and business executives boost their academic and professional careers, Fundamentals of Strategy is the most concise and easy to follow overview of the fundamental issues and techniques of strategy.

New to this Edition

Delivers the essential concepts and techniques of strategy in a new 8 chapter structure. This allows additional space to unpack the fundamentals in depth, and at times more critically.
Revamped final chapter on ‘Strategy in action’, raising implementation issues such as organisational structure, management processes and strategic change
Covers up-to-date topics including business models, sustainability and entrepreneurial start-ups.
Engages the reader with real-world strategy problems and provides insights and strategy examples from a wide range of international organisations.
New and updated cases and illustrations featuring small and large organisations from profit and not-for-profit sectors and operating all over the world.
Links to online support material.

More Info

View full list of features

Downloadable Instructor Resources

Instructor Resources are available to aid your teaching and can be downloaded from the Instructor Resource Centre. You need to request access before you can download the resources or login with an existing account. Click the button on the right to get access or login.

Having trouble getting access? Contact us.