Exploring Strategy is designed to help students think and behave like a manager. With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to a range of public sector organisations, this book raises the big questions about organisations - how they prosper, how they grow, how they innovate and how they change.
The twelth edition of Exploring Strategy has been comprehensively update to help you:
- Understand clearly the key concepts, frameworks and tools of strategy
- Explore topical strategy issues including platform business models and network effects, ecosystems, corporate strategy divestments, and non-market strategy.
- Grasp real-world processes and practices of strategic management including new ways of doing ‘open strategy’
- Learn from case studies on world-famous organisations such as Alibaba, Airbnb, IKEA, Rocket Internet, Uber and Wanda. The Text and Cases version also covers events and organisations as diverse as Adnams, Siemens, Air Asia, Apple, Handelsbanker, Glastonbury and the Indian Premier League.