International Business, 8th Edition

New to this Edition

• Over 90 new and updated case studies from a diverse range of businesses and industries from around the world, such as IKEA, Alibaba, the global beer market, MPesa mobile banking and the Canadian car manufacturer Magna.
• New content on responsible business, illustrated with case studies on the US-Venezuela oil dispute, the Huawei spy accusation and climate change partnerships between businesses and government agencies.
• A new emphasis on global value chains, outsourcing and cooperative alliances underpinned by innovation and knowledge creation.
• The major implications of on-going changes in the politics of global trade including Brexit and the US-China trade war.
  

Table of Contents

 

List of Figures and Tables
Preface
About the Authors
Guide to the Case Studies
Publisher’s Acknowledgements
Frameworks for this Book: Our Approach to the Study of International Business

Part 1: THE WORLD OF INTERNATIONAL BUSINESS
Chapter 1 An Introduction to International Business
Chapter 2 General Frameworks in International Business
Chapter 3 Multinational Enterprises, Innovation and Competitiveness

Part 2: THE ENVIRONMENT OF INTERNATIONAL BUSINESS
Chapter 4 International Politics
Chapter 5 International Culture
Chapter 6 International Trade

Chapter 7 International Financial Markets and Institutions

Part 3: INTERNATIONAL BUSINESS STRATEGIES
Chapter 8 Multinational Strategy
Chapter 9 Organising Strategy
Chapter 10 Corporate Strategy and National Competitiveness

Part 4: FUNCTIONAL AREA STRATEGIES
Chapter 11 Production Strategy
Chapter 12 Marketing Strategy
Chapter 13 Human Resource Management Strategy
Chapter 14 Political Risk and Negotiation Strategy
Chapter 15 International Financial Management

Part 5: REGIONAL STRATEGIES
Chapter 16 European Union
Chapter 17 Japan
Chapter 18 North America
Chapter 19 Emerging Economies
Chapter 20 China

Glossary

Index