MyLab Marketing positively impacts student performance in both hybrid and online courses
Pearson | September 17, 2021 in Meaningful Outcomes
by Pearson
How MyLab Marketing contributes to student success
In Fall 2018, Professor Rebecca Reczek from Ohio State University partnered with Pearson to investigate how MyLab™ Marketing for Principles of Marketing by Kotler and Armstrong impacted student performance in her Principles of Marketing course.
Researchers found that:
- 85% of students scoring above average on MyLab assignments earned an A as their average quiz letter grade.
- Students who passed all or most of the MyLab quizzes also earned higher final course letter grades.
- 90% of student survey respondents agreed that the MyLab Mini Sims were a real-world application of the chapter material that allowed them to apply course concepts to actual business challenges.
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Why does Professor Rebecca Reczek utilize MyLab Marketing?
In 2013, Reczek was interested in seeing how her students would respond to technology-enhanced learning. Faced with large lectures and students not reading the textbook prior to lecture, she viewed online homework as a way to engage students with the course content and the automatic grading alleviated the need to grade by hand in her sections of 250 or more students. As a solution, Reczek adopted MyLab Marketing for her course.
How was MyLab Marketing implemented?
Principles of Marketing is a three-credit, entry-level course required of all business majors. Assignments are completed weekly and consist of chapter warm-ups, video questions, marketing simulations, and chapter quizzes. There are 18 quizzes, 17 Mini Sims, 18 video exercises, and 19 warm-up exercises. MyLab assessments account for 28.5% of the total course grade. Other assessments including the cumulative final exam and midterm exam make up the remaining course grade.
Were students successful in the course?
There was a strong correlation between MyLab assignment scores and average MyLab quiz scores in both the hybrid and online sections of the course.
Did students like MyLab Marketing?
Responses from the Fall 2018 end-of-semester survey of Reczek’s students indicate that the majority of responding students recognize the value of MyLab Marketing.
- 86% of respondents agreed that their understanding of the course material increased as a result of using MyLab.
- 80% of respondents agreed that MyLab homework assignments positively impacted their exam scores.
- 81% of respondents would recommend MyLab to another student.
One student said:
“It gave me real-world applications to the topics we learned in class and also reinforced key ideas to help prepare for exams.”
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