How MyLab Marketing can enhance student success
Pearson | September 16, 2021 in Meaningful Outcomes
by Pearson
How MyLab Marketing contributes to student success
In Fall 2018, Pearson partnered with Professor Karen Loveland from Texas A&M University – Corpus Christi in Corpus Christi, TX to determine whether Mylab™ Marketing for Marketing: Real People, Real Choices by Solomon positively impacted student success in her Principles of Marketing course.
Researchers found that:
- 85% of students scoring above average on MyLab assignments earned an A as their average quiz letter grade.
- Students who passed all or most of the MyLab quizzes also earned higher final course letter grades.
- 90% of student survey respondents agreed that the MyLab Mini Sims were a real-world application of the chapter material that allowed them to apply course concepts to actual business challenges.
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Why does Professor Karen Loveland utilize MyLab Marketing?
Loveland first used MyLab Marketing in Summer 2016 as an opportunity to test the program with online students in a small environment, prior to rolling out usage to larger sections in the Fall.
MyLab enabled Loveland to standardize the course so that students in online sections would have the same quality and quantity of assignments and assessments as students in face-to-face sections, resulting in a similar course experience across formats. Additionally, the ready-to-go format of MyLab took the pressure off instructors to create the problem sets, assessments, and real-world applications that are important for course success.
How was MyLab Marketing implemented?
Principles of Marketing is a three-credit, entry-level course. Students use MyLab for understanding content, homework assignments, and assessments. MyLab assignments in Loveland’s course include video cases, simulations, marketing metric exercises, and chapter quizzes. Assignments are completed weekly and have firm due dates. MyLab assessments account for 100% of the total course grade. Following a Pearson best practice, Loveland assigns Chapter 0: Getting Started with MyLab the first week of class.
Were students successful in this course?
Students were placed into two groups based on the average MyLab score of 72%. The following was indicated:
- 85% of students scoring above average on MyLab assignments earned an A as their average quiz letter grade, showing significant understanding of chapter content.
- 10% of students scoring below average on MyLab assignments earned a D or F as their average quiz letter grade, while just 1% of students scoring above the MyLab assignment average earned a D or F.
Completion of the quizzes with a passing grade (70% or higher) may be indicative of overall course success. Data indicate the following:
- Students earning an A as the final course grade passed 100% of the MyLab quizzes.
- Students earning an F as the final course grade were unsuccessful on an average of 40% of their MyLab quizzes (5.5 failed quizzes out of 14).
Did students like using MyLab Marketing?
Responses from the Fall 2018 end-of-semester survey of Loveland’s students indicate that the majority of responding students recognize the value of MyLab Marketing.
- 90% of respondents agreed that their understanding of the course material increased as a result of using MyLab.
- 92% of respondents agreed that MyLab homework assignments positively impacted their quiz and exam scores.
One student said:
“MyLab Marketing was easy to use but beneficial in educational value. I really enjoyed the simulations in each chapter; they were a nice test to see if my decision making had improved.”
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