In Fall 2017, Professor Sanjay Sisodiya from the University of Idaho in Moscow, ID, partnered with Pearson to investigate the impact of MyLab™ Marketing for Principles of Marketing by Kotler and Armstrong on student success in their Marketing course.
In spring 2018, Pearson worked with Lecturer Donald Fisher at Dixie State University in St George, UT to investigate whether the use of Revel Marketing by Solomon, Marshall, and Stuart helped students succeed.