Pearson study reveals Generation Z and millennials’ learning preferences

Young people are the first to admit they can easily spend hours a day on the internet—whether it’s via a desktop computer, tablet, or smartphone. While they may be tech-savvy by nature, this innate connectivity poses the question of technology’s place as it relates to how Generation Z and millennials learn.

In a recent survey of 2,558 14-40 year olds in the US, Pearson explored attitudes, preferences, and behaviors around technology in education, identifying some key similarities and differences between Gen Z and millennials.

While 39% of Gen Z prefer learning with a teacher leading the instruction, YouTube is also their #1 preferred learning method. And 47% of them spend three hours or more a day on the video platform. On the other hand, millennials need more flexibility—they are more likely to prefer self-directed learning supported by online courses with video lectures. And while they are known for being the “plugged in” generation, it’s apparent that plenty of millennials still prefer a good old-fashioned book to learn.

Regardless of their differences, the vast majority of both Gen Z and millennials are positive about the future of technology in education. 59% of Gen Z and 66% of millennials believe technology can transform the way college students learn in the future.

See below for the infographic, “Meeting the Expectations of Gen Z in Higher Ed” for additional insights on Generation Z and millennials’ learning preferences.