Digital Marketing, 8th edition is the most comprehensive guide in the field, providing your students with the latest strategies, techniques, and trends.
This updated edition will help your students learn more about the success factors in digital marketing, with case studies from cutting-edge companies linking marketing theory with practice.
The range of questions, exercises, and self-assessments will support your teaching and allow students to build key skills they will later need in the workplace, making this textbook a must-have guide for your course.