A real-life business approach grounds statistics in everyday life, helping students see how the concepts they are learning apply to their future careers.
· An online First Things First chapter uses real-world examples to illustrate how developments such as the increasing use of business analytics and big data have made knowing and understanding stats that much more critical.
· Using Statistics business scenarios open each chapter, providing context for the concepts and showing how statistics is used in key functional areas of business. At the end of the chapter, Using Statistics, Revisited, reinforces the statistical methods and applications just discussed. In the 8th Edition, 7 chapters have new or revised Using Statistics scenarios.
Pedagogical tools help keep students on track, providing an ideal framework for learning and understanding statistical concepts.
· Statistical software (JMP, Excel, and Minitab) instructions, guides, and output throughout every chapter familiarize students with how to use these programs in business decision making, and allow learners to focus on interpreting data rather than mathematical computations. Examples were personally written by the authors, who collectively have over 100 years of experience teaching the application of software to business.
· Tabular summaries now guide readers to reach conclusions and make decisions based on statistical information (Chapters 9 through 15). They help clarify the purpose of the statistical method and better illustrate the role of stats in the business decision-making process.
· A brand-new Business Analytics Chapter 17 makes extensive use of JMP and Minitab to illustrate predictive analytics for prediction, classification, clustering, and association as well as explaining what text analytics does and how descriptive and prescriptive analytics relate to predictive analytics.
A real-life business approach grounds statistics in everyday life, helping students see how the concepts they are learning apply to their future careers.
· An online First Things First chapter uses real-world examples to illustrate how developments such as the increasing use of business analytics and big data have made knowing and understanding stats that much more critical.
· Using Statistics business scenarios open each chapter, providing context for the concepts and showing how statistics is used in key functional areas of business. At the end of the chapter, Using Statistics, Revisited, reinforces the statistical methods and applications just discussed. In the 8th Edition, 7 chapters have new or revised Using Statistics scenarios.
Pedagogical tools help keep students on track, providing an ideal framework for learning and understanding statistical concepts.
· Statistical software (JMP, Excel, and Minitab) instructions, guides, and output throughout every chapter familiarize students with how to use these programs in business decision making, and allow learners to focus on interpreting data rather than mathematical computations. Examples were personally written by the authors, who collectively have over 100 years of experience teaching the application of software to business.
· Tabular summaries now guide readers to reach conclusions and make decisions based on statistical information (Chapters 9 through 15). They help clarify the purpose of the statistical method and better illustrate the role of stats in the business decision-making process.
· A brand-new Business Analytics Chapter 17 makes extensive use of JMP and Minitab to illustrate predictive analytics for prediction, classification, clustering, and association as well as explaining what text analytics does and how descriptive and prescriptive analytics relate to predictive analytics.
