Fundamentals of Strategy

• Delivers the essential concepts and techniques of strategy in a new 8 chapter structure. This allows additional space to unpack the fundamentals in depth, and at times more critically.
• Revamped final chapter on ‘Strategy in action’, raising implementation issues such as organisational structure, management processes and strategic change
• Covers up-to-date topics including business models, sustainability and entrepreneurial start-ups.
• Engages the reader with real-world strategy problems and provides insights and strategy examples from a wide range of international organisations.
• New and updated cases and illustrations featuring small and large organisations from profit and not-for-profit sectors and operating all over the world.
• Links to online support material.
  

1- Introducing Strategy

2- Macro-Environmental Analysis

3- Industry and Sector Analysis

4- Resources and Capabilities

5- Stakeholders and Culture

6- Business Strategy and Models

7- Corporate Strategy and Diversification

8- Strategy in Action

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Fundamentals of Strategy Instructor's Manual on the Web, 4/E

Whittington & Johnson

ISBN: 9781292209104

 

Fundamentals of Strategy Powerpoint's on the Web, 4/E

Whittington & Johnson

ISBN: 9781292209098