How to write a spooky story: tips for English language students

In Part 1, we looked at how to build a sensible measurement philosophy for language training using KPIs and the Global Scale of English (GSE). We’ve established that language programs shouldn’t be treated as a calendar entry, but as a strategic lever, and that independence, granularity and credibility are the secret sauce.

Now it’s time to move from how to why: how these datapoints translate into tangible business outcomes, and how to make sure your investment in English doesn’t just look good on slides but actually delivers value when the CFO walks in.

From measuring to meaning: translating KPIs into ROI

Let’s be blunt: only a reckless stakeholder invests without expecting a return. Weighing costs and benefits, however, can get tricky. Without some operational clarity, ROI quickly becomes either a fairy tale or a labyrinth, both of which are bad news in risk-averse corporate cultures.

From a client’s perspective, it’s vital to include all components in your calculation: direct delivery fees, platform access, materials and, ideally, a provider capable of offering the full package. And please don’t forget the indirect cost of time. Two hours of lessons per week equals more than 100 hours per learner per year. Add the asynchronous learning that every serious learner contributes, and we’re suddenly talking about real numbers.

If you skip that, the ROI will look spectacular on paper until someone performs a reality check and the budget line gets a little uncomfortable. If you’re an L&D manager reading this, add sensible estimates for coordination and reporting. Ideally, your provider helps you keep those to a minimum. At choices®, which provides language services, we see this as part of the service rather than a side quest. Trust me, it saves everyone time and sanity.

If you’ve ever taken an English test and found yourself constantly checking your inbox, wondering when your score will arrive, you’re not alone. I worked across Pearson’s social media channels for years, and I heard from students every day who were anxious to know how they did, despite it only being an hour into the standard 48-hour turnaround time.

That’s why I’m so excited about the Pearson English Express Test - because it gives you something most tests don’t: a score in minutes.

The score that helps you plan

Let’s talk about the unofficial score. You’ll see it just minutes after finishing the test. While it’s not certified for university applications just yet, it’s a powerful tool for planning your next move.

If your score is where you hoped it would be, you can start preparing your application materials with confidence. If it’s not quite there, you’ve got a head start on knowing what to improve, and you haven’t lost time waiting to find out. It’s like getting a sneak peek at your future, and it’s one of the most empowering parts of the Pearson English Express Test experience.

Fast and reliable certified results

Of course, you’ll still need your certified score to apply to universities. That’s delivered within 48 hours, after a security review.

• AI scoring ensures fairness and consistency.
• Remote proctoring and ID checks keep the process secure.
• Certified results align with CEFR standards and are trusted by institutions.

You get speed and reliability – without compromise.

Why fast English test results matter for students

When you’re applying to study in the USA, every day counts and you’ll have so many things to tick off your list. You might be juggling deadlines, coordinating with universities, or planning your next big move. The Pearson English Express Test was built to support you, not slow you down.

It’s fast, fair and designed for students who want to move forward with confidence.

Ready to take the Pearson English Express Test?

If you’re looking for a test that gives you answers quickly and helps you plan your next step, this is it.

Take your test today and experience the difference for yourself.

Language education has never been more active or challenging. We've experienced significant changes in technology, changing student needs and higher expectations for practical results. Looking ahead to 2026, the outlook is positive: better tools, clearer skill guides and learning that feels more personal and human.

Below are nine trends to keep an eye on in 2026 for your language teaching. 

AI becomes your co-teacher, not your replacement

Generative AI is moving from novelty to dependable support: drafting lesson variants, generating levelled texts, offering initial feedback on writing and speaking, and freeing you to focus on pedagogy and relationships. The emphasis in 2026 is on ethical, transparent use: you set the learning goals and the guardrails; AI accelerates the workflow.

Try: Use AI to produce three versions of a reading at different proficiency bands, then validate levels using a recognized framework.

Data-informed personalization with clear proficiency frameworks

Teachers want data they can trust and act on. Proficiency frameworks like the Global Scale of English (GSE) make progress visible and instructional decisions simpler, connecting learning objectives, materials and assessments across skills and levels. Expect more “micro-mastery” milestones and dashboards that turn evidence into next-step teaching.

Try: Map unit outcomes to specific "can-do" statements, then build short practice cycles around those micro-goals. Use GSE-aligned resources to set targets and monitor growth.