Craft the perfect job description: Ensure your candidates have the right English proficiency

Samantha Ball
A group of business people stood around a board with sticky notes on smiling
Reading time: 3 minutes

English is the international language of business and a foundational skill for many roles. The right level of English proficiency is key for individuals and businesses to excel.

But what is the “right” level?

English is not a one-size-fits-all skill. Customer Service Representatives need different English skills to IT Systems Managers. Senior staff will often need more advanced English skills than junior staff.

Enhance your hiring process with GSE Job Profiles
Play
Privacy and cookies

By watching, you agree Pearson can share your viewership data for marketing and analytics for one year, revocable by deleting your cookies.

We know that, for hiring professionals, it can be a challenge to work out your specific language requirements. You aren’t English assessors, so you may default to using vague descriptions, like “strong English skills” or always asking for a B2-level English certification.

But taking this approach means you might be asking for more or less proficiency than the role needs. The knock-on effect? You miss out on great candidates for your roles, spend more money upskilling new hires and waste time on unsuitable applicants.

Understanding the right level of English for your business

Being precise about the English skills needed for specific roles enables hiring managers to get the right candidate(s). It can help you:

  • Identify best-fit top talent quickly
  • Set insight-driven cut scores and progress the right percentage of quality candidates
  • Make more confident hiring decisions
  • Ensure new hires have the right skills for the role from day one

Pearson’s GSE Job Profiles gives professionals accurate English language skill profiles for almost 1400 roles, so you can identify applicants with role-fit English skills.

GSE Job Profiles gives talent acquisition professionals a competitive advantage to finding the best staff. It helps you go beyond generic language skill requirements for candidates, set targeted cut scores based on global standards and reduce the risk of mis-hires. A bad hire can cost you 30% of the employee's salary, an expense that typically increases with job level.

Powered by Pearson’s GSE and Faethm by Pearson, GSE Job Profiles is the first and only tool mapping English skills to roles, giving you trusted global benchmarks for English language assessments. It’s the result of over 30 years of language learning, developed using real English test responses and validated by industry experts.

Defining the role requirements

Defining the role requirements is a crucial step in the hiring process. It involves identifying the key tasks, skills and qualifications needed for the role. A well-defined description helps attract the right applicant and ensures that the hiring process is focused on finding the best fit for the position.

To define the role requirements, managers should consider the following:

  • The key responsibilities and tasks associated with the role
  • The skills and qualifications required to perform the role successfully, including the precise English skills needed
  • The company culture and values that the candidate should align with
  • The long-term goals and objectives of the role

This will help attract qualified candidates and ensure that the process is efficient and effective.

How can I use the GSE Job Profiles in my job description?

Here’s how to integrate GSE Job Profiles insights into your hiring processes and hire best-fit candidates for your roles fast.

1. Identify the English skills needed for your roles: Remove the guesswork and find out the right level of English for your roles using our GSE Job Profiles demo or by getting in touch with our experts.

2. Assess candidates’ language ability: Use a fast, accurate and business-relevant English test, like Versant by Pearson, to get a complete picture of your potential candidates’ language competency.

3. Compare candidate results with cut scores: Progress candidates that meet the agreed-upon required English level for the role.

4. Ensure a fast start with upskilling recommendations: Use GSE Job Profiles insights to make targeted language learning recommendations for new hires and help them thrive in their roles.

Get started with the GSE Job Profiles for your hiring process

GSE Job Profiles is a game-changer for HR professionals looking to hire top employees. By leveraging this powerful tool, you can make data-driven hiring decisions, enhance candidate-role fit, and ultimately drive business success.

Ready to revolutionize your hiring?

Or, for access to the full GSE Job Profiles database, book a free consultation with our experts now.

More blogs from Pearson

  • A group of students stood in a classroom high fiving eachother

    How to help students achieve their New Year’s resolutions

    By Nicola Pope
    Reading time: 2 minutes

    2025 is here. As we step into the new year, it's the perfect time to reflect on our recent challenges and achievements. It’s also a good moment to think about the future with optimism and plan our goals. Our students, too, are thinking about their New Year's resolutions. 

    As a teacher, you can help them consider how learning English will help them now and in the future. On top of this, you can guide them as they plan their goals and give them useful advice on how to achieve them. 

  • Students sitting outside a building chatting and smiling together

    Understanding resolutions: Setting your language goals for success

    By Charlotte Guest
    Reading time: 3 minutes

    Millions of people make resolutions every New Year (or any significant milestone). Many learners set inspiring goals to acquire new skills, explore new academic fields, or develop better study habits. But how often do these resolutions stick? And how can you turn your learning-related goals into lasting habits? This post dives into the science of resolutions and practical strategies to make your learning commitments stick.

    Why do learning resolutions fail?

    Studies suggest that the majority of New Year’s resolutions fail by February. When it comes to learning, the reasons often include overly ambitious goals, lack of clear plans and failure to sustain motivation over time.

    One main reason resolutions fail is that they are not specific enough. Goals like "get fit" or "learn a language" are too vague and don’t include steps to take. Without a clear plan, it’s easy to feel lost and lose motivation.

    For example, it’s one thing to decide, “I’m going to learn French this year,” but without a structured plan, consistent practice and measurable benchmarks, the resolve often fizzles out.

    Another factor is having unrealistic expectations. While it's good to be ambitious, setting too high goals can cause frustration and burnout. For example, trying to master a skill in just a few weeks ignores the time and effort needed to improve.

    Distractions and other priorities can slow down progress. Life demands, like work or family, can easily push resolutions aside if they aren't included in everyday routines.

    How long does it take to form a habit?

    One key to sticking to a learning resolution is habit formation. Popular belief often quotes the “21-day rule,” but research says differently. A 2009 study published in the European Journal of Social Psychology found that it takes an average of 66 days to form a new habit.

    However, this number varies based on personal factors, the difficulty of the habit and the surroundings. For instance, if your goal is to study for 20 minutes each day, it may feel more comfortable after a few weeks of practice. In contrast, picking up a harder learning habit, like spending two hours a day studying Mandarin grammar, could take much longer to become a regular part of your routine.

    Strategies for making resolutions stick

    1. Start small and specific

    Instead of setting a big goal like “become fluent in Spanish," set smaller, easy-to-reach goals. For example, try "learn 10 new Spanish words each day" or “listen to one Spanish podcast each week.” This makes your goal seem less overwhelming and helps you feel accomplished over time.

    Some studies suggest that mixing big-picture goals with small, specific ones can be a useful way to stay on track when working toward long-term objectives.

    2. Use the power of routine

    Connect your new learning habit with one you already do. This is called “habit stacking.” For example, if you have coffee every morning, decide to study for 15 minutes as you finish your drink. Linking the new habit to a routine you already have makes it more likely to stick.

    3. Track your progress

    Keeping track of your learning helps motivate you and shows where you can improve. Whether you check off lessons in a language learning app like Mondly by Pearson or write notes in a journal, seeing what you’ve accomplished keeps you interested.

    4. Build accountability

    Tell your friends, family, or study groups about your learning goals. When someone else knows your goal, it can help you stay on track. It’s even better to join a community of others who want to learn, like on social media or in online classes.

    People who do well often set clear, achievable goals and share them with friends for support.

    5. Reward yourself

    Small rewards can go a long way toward maintaining motivation. Celebrate milestones with meaningful perks, such as a favorite treat, an afternoon off, or buying yourself a book on the subject you're learning.

    6. Anticipate and plan for setbacks

    Life happens—sometimes work is stressful or things go wrong. Remember that missing a day or getting behind doesn’t mean you've failed. Keep going by recognizing challenges and getting back to your study plan with fresh motivation.

    7. Don’t fear failure

    Mistakes are part of progress. Every mispronounced word or awkward conversation is a step closer to fluency.

    8. Reassess and adjust goals

    If your language learning plan isn’t working, change it. If weekly goals seem too much, try monthly goals instead. The key is flexibility.

    The reward of resolutions

    Keeping resolutions can be tough, but the benefits are great. Picture yourself reading a book in your target language, traveling more easily, or making stronger friendships with people from different cultures. With determination and these tips, you can achieve your language learning goals.

    Start today - Whether it's January or June, it's never too late to set new goals. Draft a language learning plan, break it into small steps, and watch as each day brings you closer to your destination.

  • Students sat outside on grass studying and smiling

    Building healthy New Year habits with your students

    By Amy Malloy
    Reading time: 3 minutes

    Balancing mindfulness and planning ahead

    Here we find ourselves already in a new year. I wonder if, like me, many of you might be wondering how that has happened. January is a time of year traditionally associated with analyzing the past and making resolutions for the future.

    In the classroom this might also involve looking forward to assessments and exams at the end of the school year. Maybe you’ve made New Year’s resolutions that have already fallen by the wayside. 

    The focus of this blog is learning how to stay in the present moment. So let's take a practical look at how to manage this time of year with your students and with ourselves as teachers (and humans), while also effectively planning ahead for the future.