H1 with primary keyword and 6-7 words
This intro text should grab the reader’s interest. It should feature the most important information on the page.
The intro text should be 300–500 characters, including spaces, and describe how the subject matter of the page will make a difference in the lives of the reader and the people the reader cares about.
Two to three paragraphs is ideal. The last sentence should help readers transition to the next page or section of content.
Headline with SEO keywords and 6-7 words
Many pages have additional sections with their own body text. Keep the text to fewer than 500 characters.
Keep your paragraphs and sentences short, and break up blocks of text with:
- Bullets
- Subheads
- Formatting, like bold text
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Headline 40 Characters or Fewer
This is an ad, so this text should be compelling and grab the reader’s interest. It should feature the most important information about the thing you’re promoting.
It should be no more than 400 characters, including spaces, and describe how the thing you’re promoting will make a difference in the lives of the reader and the people the reader cares about.