Writing for the Mass Media, 9th edition

• Interactives and VideosIntegrated within the narrative, interactives and videos empower students to engage with concepts and take an active role in learning. REVEL's unique presentation of media as an intrinsic part of course content brings the hallmark features of Pearson's bestselling titles to life. REVEL's media interactives have been designed to be completed quickly, and its videos are brief, so students stay focused and on task.
• Quizzing
End-of-chapter quizzing affords students opportunities to check their understanding before moving on.

• Integrated Writing Tools

REVEL’s writing functionality enables educators to introduce writing — among the best ways to foster and assess critical thinking — into the course without significantly impacting their grading burden. Self-paced Journaling Prompts throughout the narrative encourage students to express their thoughts without breaking stride in their reading. Assignable Shared Writing Activities direct students to share written responses with classmates, fostering peer discussion.
• A Fully Mobile Learning ExperienceREVEL enables students to read and interact with course material on the devices they use, anywhere and anytime. Responsive design allows students to access REVEL on their tablet devices and smart phones, with content displayed clearly in both portrait and landscape view.
• Familiar Learning and Study Tools
Highlighting, note taking, and a glossary personalize the learning experience. Educators can add notes for students, too, including reminders or study tips.

• Assignment CalendarREVEL allows educators to indicate precisely which readings must be completed on which dates. This clear, detailed schedule helps students stay on task by eliminating any ambiguity as to which material will be covered during each class. And when students know what is expected of them, they're better motivated to keep up.
• Performance Dashboard
REVEL lets educators monitor class assignment completion as well as individual student achievement. It offers actionable information that helps educators intersect with their students in meaningful ways, such as points earned on quizzes and tests and time on task. Of particular note, the trending column reveals whether students' grades are improving or declining — which helps educators identify students who might need help to stay on track.

• Focuses on Teaching Readers to Become Professional Writers - A focus on becoming a professional writer increases the professional orientation of the book to prepare readers more effectively for their future careers.

• Offers Straightforward Examples - Simple, straightforward explanations of grammar, spelling, punctuation, and style rules provide readers with the basic foundation on which to build good writing skills. The narrative also emphasizes the four characteristics of media writing: accuracy, clarity, precision, and efficiency.

• Provides Practice Material - Abundant exercise material at the end of each chapter enables readers to practice the principles of good writing in a media environment. Exercises also deal with some of the most common writing problems, such as use of the comma and pronoun-antecedent agreement.

• Interactives and VideosIntegrated within the narrative, interactives and videos empower students to engage with concepts and take an active role in learning. REVEL's unique presentation of media as an intrinsic part of course content brings the hallmark features of Pearson's bestselling titles to life. REVEL's media interactives have been designed to be completed quickly, and its videos are brief, so students stay focused and on task.
• Quizzing
End-of-chapter quizzing affords students opportunities to check their understanding before moving on.

• Integrated Writing Tools

REVEL’s writing functionality enables educators to introduce writing – among the best ways to foster and assess critical thinking – into the course without significantly impacting their grading burden. Self-paced Journaling Prompts throughout the narrative encourage students to express their thoughts without breaking stride in their reading. Assignable Shared Writing Activities direct students to share written responses with classmates, fostering peer discussion.
• A Fully Mobile Learning ExperienceREVEL enables students to read and interact with course material on the devices they use, anywhere and anytime. Responsive design allows students to access REVEL on their tablet devices and smart phones, with content displayed clearly in both portrait and landscape view.
• Familiar Learning and Study Tools
Highlighting, note taking, and a glossary personalize the learning experience. Educators can add notes for students, too, including reminders or study tips.

• Assignment CalendarREVEL allows educators to indicate precisely which readings must be completed on which dates. This clear, detailed schedule helps students stay on task by eliminating any ambiguity as to which material will be covered during each class. And when students know what is expected of them, they're better motivated to keep up.
• Performance Dashboard
REVEL lets educators monitor class assignment completion as well as individual student achievement. It offers actionable information that helps educators intersect with their students in meaningful ways, such as points earned on quizzes and tests and time on task. Of particular note, the trending column reveals whether students' grades are improving or declining – which helps educators identify students who might need help to stay on track.

Chapter 5

• A new exercise helps students distinguish between fact and opinion.

Chapter 6

• A new section lays out some of the expectations of the journalist in writing long-form journalism.
• A new section lays out some of the techniques of the journalist in writing literary journalism.
• Expanded discussions of why and how students should be developing a professional website and building their audience long before graduation.

Chapter 7

• A revised and reorganized Chapter 7 contains discussions about the new responsibilities of the web journalist and the considerations of the web journalist in using that medium for disseminating news.