Touchdown!: Achieving Your Greatness on the Playing Field of Business (and Life), 1st edition

Published by FT Press (July 10, 2009) © 2010

  • Kevin Elko
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Breakthrough success happens first in your mind, and then in the world. In Touchdown!, Dr. Kevin Elko shows how to build your success one brick at a time...so when it happens, it happens huge. As America's #1 business performance consultant, Elko knows more about preparing for success than maybe anyone. Here he shares everything he's learned working with legendary athletes such as Emmitt Smith, championship coaches like Nick Saban and Jimmy Johnson, and thousands of the world's top businesspeople. Elko's techniques and insights don't just supercharge performance: they transform lives. Here he reveals why everything you do in life "happens before it happens" and how to build success "brick-by-brick," so success arrives "over a long period of time, all of a sudden!" You'll learn how to "seize your season" and become more fully alive... become powerfully certain that you can make your vision come true... put aside distractions that don't matter, identify the price of your vision, and pay it... claim your success, and actually enjoy it! If you're good, he''ll make you great. If you're great, he'll make you the best. It's your turn. It's your time. Learn what it takes. Do what it takes. Get this book, and make it happen.

From America's top business performance consultant: from the NFL, NCAA, and top corporations everywhere.

  • From Dr. Kevin Elko, who's driven success at Morgan Stanley, sparked Univ. of Miami and LSU to national championships, and led the Dallas Cowboys and Pittsburg Steelers to multiple Superbowl wins.
  • With endorsements and contributions from business leaders and sports legends, including Nick Saban, Butch Davis, and Jimmy Johnson.
  • Make success happen "over a long time, all of sudden!

About the Author    xi

Foreword by Butch Davis     xiii

Foreword by Jon Dorenbos     xviii

Preface by Stewart Emery     xxvii

Introduction     1

Chapter 1: Growing Up      7

Chapter 2: You Do Not Have to Carry More Than You Can Hold     21

Chapter 3: Cutting the Internal Mental Clutter     35

Chapter 4: Just One Last Play     51

Chapter 5: Seasons of Life     63

Chapter 6: The Preseason: It Happens Before It Happens     77

Chapter 7: The Action Season: You Do Not Get What You Want: You Get What You Deserve     97

Chapter 8: The Playoffs     115

Chapter 9: The Off-Season    123

Chapter 10: Speaking Out: Heart Song Catalogue of Catch Phrases     131

Index    149

Dr. Kevin Elko is a nationally renowned performance consultant, professional motivational speaker, and author. In the sports world, Dr. Elko has consulted with Louisiana State University Football and Women’s Basketball, University of Alabama Football, the University of Pittsburgh Athletic Department, University of Miami Football, Rutgers University Football, University of Nebraska Football, the Pittsburgh Steelers, the Pittsburgh Penguins, the Dallas Cowboys, the New Orleans Saints, the Cleveland Browns, the Miami Dolphins, the Buffalo Bills, and the Philadelphia Eagles. His presentations and personal consultations have had a major impact on the performance objectives of these teams and individual players. He also developed a highly successful personality test that helped various professional football teams evaluate potential draft choices.

Kevin’s appeal in the sports world translates directly to the corporate arena. Dr. Elko has consulted with and presented to hundreds of companies, including Travelers Insurance Company, Young Presidents’ Organization, Smith Kline Beecham Consumer Brands, Abbott Diagnostics, Prudential Securities, Smith Barney, Merrill Lynch, Pioneer Investments, and Tyson Foods. Born in Brownsville, Pennsylvania, Dr. Elko completed his Bachelors in Biology and Coaching Education at California University of Pennsylvania. He went on to West Virginia University where he completed a Masters in Counseling, a Masters in Sports Psychology, a Graduate Certificate in Gerontology, and a Doctorate in Education with a major emphasis in Sport and Counseling.

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