The AI Revolution in Customer Service and Support: A Practical Guide to Impactful Deployment of AI Models, 1st edition

Published by Pearson (July 16, 2024) © 2025

  • Ross Smith
  • Mayte Cubino
  • Emily McKeon
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  • A print text
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  • Also available for purchase as an ebook from all major ebook resellers, including InformIT.com

Part I: Introduction to AI and Its Applications in Customer Service and Support 

1          The Seeds of an AI Revolution

2          Overview of Generative AI and Data Science Machine Learning

3          Application Areas of AI in Support 

Part II: Building AI Models Using Proprietary Content: The 6Ds Framework

4          Vision of Success

5          Discover: Laying the Foundation

6          Design: Building the Blueprint

7          Develop: Crafting the Solution

8          Diagnose: Ensuring Effectiveness

9          Deploy: Launching the Solution

10        Detect: Monitoring and Feedback

Part III: Organizational Considerations for AI Model Creation and Deployment 

11        Responsible AI and Ethical Considerations in Customer Support

12        Culture Considerations 

13        Defining the Metrics that Matter in This New Era of AI

14        Utilization of AI for Operational Success

15        Evolution of Support Roles with AI

Part IV: Gamified Learning and the Future of Work in Support

16        Games, Play, and Novelty in the Age of AI

17        Leadership Excellence in the Era of AI

18        Future of Work: Navigating the AI Revolution

19        Next Steps and Conclusion

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