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Strategic Management: A Competitive Advantage Approach, Concepts, 17th edition

Published by Pearson (May 20, 2019) © 2020

  • Fred R David Francis Marion University
  • Forest R. David University of Debrecen
  • Meredith E. David Baylor University
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Strategic Management: A Competitive Advantage Approach, Concepts shows you how to gain and sustain a competitive advantage in today's complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also covers issues related to business ethics, social responsibility, global operations, and sustainability.

The 17th Edition features updated research, applications and examples. As a result, you'll be able to effectively formulate and implement a plan that can lead to a sustainable competitive advantage for any type of business

PART 1: OVERVIEW OF STRATEGIC MANAGEMENT

  1. The Nature of Strategic Management
    • The Cohesion Case: Coca-Cola Company, 2018

PART 2: STRATEGY FORMULATION

  1. Business Vision and Mission
  2. The External Assessment
  3. The Internal Assessment
  4. Strategies in Action
  5. Strategy Analysis and Choice

PART 3: STRATEGY IMPLEMENTATION

  1. Implementing Strategies: Management and Marketing Issues
  2. Implementing Strategies: Finance and Accounting Issues

PART 4: STRATEGY EVALUATION AND GOVERNANCE

  1. Strategy Evaluation and Governance

PART 5: KEY STRATEGIC MANAGEMENT TOPICS

  1. Business Ethics, Environmental Sustainability, and Corporate Social Responsibility
  2. Global and International Issues

PART 6: STRATEGIC MANAGEMENT CASE ANALYSIS

  • How to Prepare and Present a Case Analysis

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