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Start with What Works helps you to create and lead new growth opportunities for your business using the resources you already have at hand. You'll find out how to use the people, customers, relationships, intellectual property and know-how you have first, before making expensive and potentially risky investments.

Table of Contents
1. The Seductive idea of a Saviour
2. Why We Undervalue What We Already Have
3. How to Start with What You Have
4. Lesson One: Recombine existing elements so they create more value
5. Lesson Two: Let the world teach you
6. Lesson Three: Attend to what actually happens
7. Lesson Four: Discover the few things that really make the difference
8. Lesson Five: Leave the moonshots for later: just getting into orbit can be transformational
9. Lesson Six: Use very plain words to describe what you want
10. Lesson Seven: Bring customers inside
11. Lesson Eight: Take charge of stories about ‘Them and Us'
12. Lesson Nine: Don't drive change: Release it

Andy Bass PhD helps leaders do better and faster work with resources they have already. He has been a consultant for over a decade and has worked internationally with some of the world's top businesses including Deutsche Bank, Aon, L'Oreal and KPMG. He has also worked with leading business schools and associations, including Warwick, Aston and Strathclyde, and has a central position in the Aston Business School alumni association.

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Pearson eTextbook: What’s on the inside just might surprise you

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