Qualitative Research Methods for the Social Sciences, 9th edition

Published by Pearson (July 26, 2016) © 2017

  • Howard Lune Hunter College
  • Bruce L. Berg California State University, Long Beach

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For courses in Research Methods in Political Science and Sociology, and in Qualitative Research Methods

Raising questions, rather than giving answers

Qualitative Research Methods for the Social Sciences is written with the recognition that different researchers in different fields each bring their own needs and intentions to the process. Howard Lune and Bruce Berg aim to guide the reader through the process of research planning, carrying out one’s projects, and making sense of the results. Each chapter provides examples of the best and worst approaches to the kinds of questions that arise with each form of research, as well as discussions of what makes an approach successful or not. Like its predecessors, the Ninth Edition stresses the importance of ethics in research and respect for subjects.

NOTE: This ISBN is for a Pearson Books a la Carte edition: a convenient, three-hole-punched, loose-leaf text. In addition to the flexibility offered by this format, Books a la Carte editions offer students great value, as they cost significantly less than a bound textbook.

Effective research practices and interview skills

  • NEW! More attention to mixed methods, spatial analysis, and visual data.
  • NEW! A greater focus on research design and preparation.
  • NEW! More contemporary research cited in examples to help relate the techniques to students’ experiences.
  • NEW! Expanded discussions on ethical challenges and lapses in research.
  • Software and internet-based tools integrated for research design, data collection, coding, and analysis throughout the entire text.
  • A review of research ethics to better reflect the role of institutional review and the unique ethical concerns of cyber research and electronic media in research – as well as to add practical advice on researcher safety.
  • Descriptions of the literature review process to incorporate electronic access to primary and secondary sources.
  • Practical guidance for evaluating the reliability and applicability of different sources of information and different means of acquiring it.
  • Inclusion of social-historical research as a methodology.
  • A discussion of interview guidelines for non-standardized and semi-standardized interview formats.
  • A section on organizing one’s research from design to completion.
  • An innovative strategy for conducting in-depth interviews using a dramaturgical orientation.
  • Presentation of and discussion about examples of research from across the social sciences – including sociology, criminology, community-oriented nursing, education, and business.
  • Detailed descriptions of the stages of content analysis and coding, both as a research strategy in its own right and as the underlying logic for most qualitative data analysis.
  • Focus-group interviewing – one of the fastest growing styles of data collection – described in detail, as well as enhanced discussion of using the Internet to undertake focus-group interviews.
  • The importance of researcher reflexivity and voice, discussed in detail throughout.
  • Resources for further study, in the extensive references after each chapter, to encourage independent learning.
  • A step-by-step discussion on how to write qualitative research proposals and findings, as well as a series of specific writing hints.

Challenging exercises and activities

  • NEW! More challenging exercises or questions for discussion.
  • Class exercises at natural break-points within the longer chapters, to better assist instructors in the pacing of the materials and/or to enable instructors to pair this text with a reader or other secondary text.
  • An assortment of hands-on activities, such as "Trying It Out" exercises in each chapter, giving students an opportunity to experience qualitative research first-hand.
  • Numerous, concrete examples from contemporary and classic cases to ensure that students understand the various procedures and concepts.

Current, accessible coverage

  • NEW! New sections on when and why the tools and techniques work, and when they do not.
  • NEW! Continued attention to remaining current with information technologies.
  • NEW! Reorganization of materials that had given students difficulties in past editions.
  • NEW! Continued emphasis on engaging and challenging readers.
  • A highly accessible “essay” style of presentation.
  • More attention to mixed methods, spatial analysis, and visual data.
  • A greater focus on research design and preparation.
  • More contemporary research cited in examples to help relate the techniques to students’ experiences.
  • Expanded discussions on ethical challenges and lapses in research.
  • More challenging exercises or questions for discussion.
  • New sections on when and why the tools and techniques work, and when they do not.
  • Continued attention to remaining current with information technologies.
  • Reorganization of materials that had given students difficulties in past editions.
  • Continued emphasis on engaging and challenging readers.

1.  Introduction

2.  Designing Qualitative Research

3.  Ethical Issues in Research

4.  A Dramaturgical Look at Interviewing

5.  Focus Group Interviewing

6.  Ethnographic Field Strategies

7.  Participatory Action Research

8.  Unobtrusive Measures in Research

9.  Social Historical Research and Oral Traditions

10. Case Studies

11. An Introduction to Content Analysis

12. Writing Research: Finding Meaning in Data

Howard Lune is an Associate Professor of Sociology and the Director of the Graduate Social Research Program at Hunter College, CUNY. He specializes in research on organizations and organizational fields, with a particular focus on nonprofit organizations. The majority of his research concerns the efforts by relatively marginal groups to organize for greater political, social and/or economic power. He has published studies of organizing in response to HIV/AIDS, the development of zero tolerance drug policies in the US, state-community relations in political policy domains, and adolescent violence in public schools. He is presently working on a historical study of the development of the American Irish transnational identity, from the founding of the US to the turn of the twentieth century.

Bruce L. Berg (1954-2009) received his PhD from Syracuse University in 1983. His first faculty position as Assistant Professor was at Florida State University, where he also served as Internship Director. In 1986, he took a position at University of Massachusetts-Boston Harbor campus. Then from 1988 to 1996, he moved up the academic ladder at Indiana University of Pennsylvania, achieving tenure and full professor status. He served as chair of many doctoral dissertation committees and thus influenced generations of young scholars. In 1997, he moved to Southern California and took a faculty position at CSULB, where he remained until his death in 2009.

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