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Public Relations Writing and Media Techniques, 8th edition

Published by Pearson (July 14, 2021) © 2016

  • Dennis L. Wilcox San Jose State University
  • Bryan H. Reber University of Georgia
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Public Relations Writing and Media Techniques helps you master the many techniques needed to reach a variety of audiences in today's digital age. Comprehensive and up to date, the text emphasizes the nuts and bolts of writing, producing and distributing public relations materials through traditional and social media.

1. Getting Organized for Writing
2. Becoming a Persuasive Writer
3. Finding and Making News
4. Working with Journalists and Bloggers
5. Writing the News Release
6. Preparing Fact Sheets, Advisories, Media Kits, and Pitches
7. Creating Feature Content and Op-Eds
8. Publicity Photos and Infographics
9. Radio, Television, and Online Video
10. Websites, Blogs, and Podcasts
11. Social Media and Mobile Apps
12. Intranets, Newsletters, and Brochures
13. Writing Email, Memos, and Proposals
14. Giving Speeches and Presentations
15. Organizing Meetings and Events
16. Using Direct Mail and Advertising
17. Working Within a Legal Framework
18. Planning Programs and Campaigns
19. Measuring Success

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