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Presenting to Win, Updated and Expanded Edition, 3rd edition

Published by Pearson (November 12, 2021) © 2022

  • Jerry Weissman

eTextbook

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In this fully updated edition of his classic Presenting to Win, the #1 presentation consultant helps you connect with even the toughest, most high-level audiences—and move them to action. Jerry Weissman shows in-person and online presenters of all kinds how to tell compelling stories that focus on exactly what is in it for their listeners.

Drawing on brand-new case studies, Weissman shows how to identify your key goals and messages before you even open your presentation software; stay focused on what your listeners really care about; and capture your audiences in the first crucial 90 seconds, even if you can not see them. From bullets and graphics to the effective, sparing use of special effects, Weissman covers all the practical mechanics of effective presentation through an easy, step-by-step approach. 
  • Now fully updated with new case studies for a new generation of in-person and online presenters
  • Clarify exactly what you intend to achieve, capture audiences in 90 seconds, and never let them go
  • By Jerry Weissman, the world's leading high-stakes presentation consultant for 30+ years
Includes many new case studies illustrating proven techniques Weissman has honed through 30+ years of coaching high-stakes presentations.
Foreword

Preface

Introduction

Chapter 1:  Persuasion

Chapter 2:  The Power of "You"

Chapter 3:  The Art of Telling Your Story

Chapter 4:  The Story Arc

Chapter 5:  The 12 Flow Structures

Chapter 6:  No Second Chance for a First Impression

Chapter 7:  Beginning, Middle, and End

Chapter 8:  Finishing Touches: Internal Linkages

Chapter 9:  Finishing Touches: External Linkages

Chapter 10:  The Science of Designing Your Slides

Chapter 11:  Designing Your Text

Chapter 12:  Designing Your Numbers

Chapter 13:  Visual Storytelling

Chapter 14:  Five Graphic Continuity Techniques

Chapter 15:  Animating Your Graphics

Chapter 16:  The Virtual Presentation

Coda:  Ending with the Beginning

Endnotes

Appendix A:  Video Links

Acknowledgments

About the Author

Index

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