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Marketing: Real People, Real Choices, 10th edition
Published by Pearson (February 1, 2019) © 2020
- Michael R. Solomon Saint Joseph's University
- Greg W. Marshall Rollins College
- Elnora W. Stuart The University of South Carolina Upstate
Marketing: Real People, Real Choices introduces marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and relevant, the text shows how marketing concepts are implemented and the impacts they can have on a company.
Featuring new information, examples and assessment, the 10th Edition continues its focus on the core issues of study. These include value, personal branding, analytics and metrics, and ethical and sustainable marketing. With this text, you'll be well equipped to tackle what's happening in the world of marketing today.
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