Marketing Management, 17th edition

Published by Pearson (November 6, 2024) © 2026

  • Philip Kotler Northwestern University
  • Kevin Lane Keller Dartmouth College
  • Alexander Chernev Northwestern University

eTextbook on Pearson+

ISBN-13: 9780138184889 (2024 update)

eTextbook rental includes

  • Instant access to eTextbook
  • Search, highlight, and notes
  • Create flashcards
Products list

Details

  • A print text you can rent
  • Fulfilled by eCampus.com
  • Option to keep after rental expires
Products list

Access details

  • Pearson+ eTextbook with study tools
  • Instant access once purchased
  • Register with a Course ID, a link from your instructor or an LMS link (Blackboard™, Canvas™, Moodle or D2L®)

Features

  • Interactive digital learning experience
  • Help when and where you need it
  • Instant feedback on assignments
  • Apps and study tools

Currently unavailable

Need help? Get in touch