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Marketing: Defined, Explained, Applied, 2nd edition
Published by Pearson (July 14, 2021) © 2012
- Michael P Levens
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Marketing is your go-to guide for understanding the principles of marketing. The unique visual and organizational style of this text presents key information in a clear and easy-to-read format that draws readers into the material. You'll learn what it takes to be a successful marketer in business today.
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