I'm a student
I'm an educator
Request full copy

Logo Design Love: A guide to creating iconic brand identities, 2nd edition

Published by Peachpit Press (August 20, 2014) © 2015

  • David Airey

eTextbook

$37.99

  • Available for purchase from all major ebook resellers, including InformIT.com.
  • To request a review copy, click on the "Request a Review Copy" button.
$31.99

  • A print text (hardcover or paperback) 
  • Free shipping
  • Also available for purchase as an ebook from all major ebook resellers, including InformIT.com
Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right.
Logo Design Love shows students how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects—including sketches and final results of his own successful designs—he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more.

In Logo Design Love, students learn:
  • Best practices for extending a logo into a complete brand identity system
  • Why one logo is more effective than another
  • How to create their own iconic designs
  • What sets some designers above the rest
  • 31 practical design tips for creating logos that last
  • Introduction
  • Part I: The importance of brand identity
  • Chapter one. We’re surrounded
  • Chapter two. It’s the stories we tell
  • Chapter three. Elements of iconic design
  • Part II: The process of design
  • Chapter four. Laying the groundwork
  • Chapter five. Skirting the hazards of a redesign
  • Chapter six. Pricing design
  • Chapter seven. From pencil to PDF
  • Chapter eight. The art of the conversation
  • Part III: Moving forward
  • Chapter nine. Staying motivated
  • Chapter ten. Your questions answered
  • Chapter eleven. 31 practical logo design tips
  • Chapter twelve. Beyond the logo

A self-employed graphic designer from Northern Ireland, David Airey writes three of the most popular graphic design blogs on the Internet: DavidAirey.com, LogoDesignLove.com, and IdentityDesigned.com. David’s blogs have attracted hundreds of thousands of loyal fans who read and are inspired by his writing every day. Airey is also the author of Work for Money, Design for Love.

Need help? Get in touch

Video
Play
Privacy and cookies
By watching, you agree Pearson can share your viewership data for marketing and analytics for one year, revocable by deleting your cookies.

Video transcript (PDF | 16KB) 

Pearson eTextbook: What’s on the inside just might surprise you

They say you can’t judge a book by its cover. It’s the same with your students. Meet each one right where they are with an engaging, interactive, personalized learning experience that goes beyond the textbook to fit any schedule, any budget, and any lifestyle. 

Digital Learning NOW

Extend your professional development and meet your students where they are with free weekly Digital Learning NOW webinars. Attend live, watch on-demand, or listen at your leisure to expand your teaching strategies. Earn digital professional development badges for attending a live session.

Explore webinars