International Business: The New Realities, 5th edition

Published by Pearson (September 15, 2020) © 2021

  • S Tamer Cavusgil Georgia State University
  • Gary Knight Willamette University
  • John R. Riesenberger President, Consilium Partners , Thunderbird School of Global Management (retired)
per month
monthly payments or
pay undefined one-time
Buy nowOpens in a new tab
Instant access

In this eTextbook — More ways to learn

  • More flexible. Start learning right away, on any device.
  • More supportive. Get AI explanations and practice questions (select titles).
  • More interactive. Bring learning to life with audio, videos, and diagrams.
  • More memorable. Make concepts stick with highlights, search, notes, and flashcards.
  • More understandable. Translate text into 100+ languages with one tap.
due today
Buy nowOpens in a new tab

In this eTextbook — More ways to learn

  • More flexible. Start learning right away, on any device.
  • More supportive. Get AI explanations and practice questions (select titles).
  • More interactive. Bring learning to life with audio, videos, and diagrams.
  • More memorable. Make concepts stick with highlights, search, notes, and flashcards.
  • More understandable. Translate text into 100+ languages with one tap.
Products list
$114.99
Buy accessOpens in a new tab
14 day temporary access available

Platform features

  • Pearson+ eTextbook with study tools
  • Tailored feedback on assignments
  • Interactive course-specific content
  • Real-time analytics and insights

Title overview

International Business: The New Realities connects to those of the technological age, facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors understand and speak to what motivates this group: their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs.

As such, the 5th Edition features updated cases, examples and exercises that address these interests and issues such as the competitive job market and challenges faced by advanced economies. As a result, you'll be prepared for a successful career in international business.

Table of contents

PART 1: FOUNDATION CONCEPTS
1. Introduction: What Is International Business?
2. Globalization of Markets and the Internationalization of the Firm

PART 2: THE ENVIRONMENT OF INTERNATIONAL BUSINESS
3. The Cultural Environment of International Business
4. Ethics, Corporate Social Responsibility, Sustainability, and Governance in International Business
5. Theories of International Trade and Investment
6. Political and Legal Systems in National Environments
7. Government Intervention and Regional Economic Integration
8. Understanding Emerging Markets
9. The International Monetary and Financial Environment
10. Financial Management and Accounting in the Global Firm

PART 3: STRATEGY AND OPPORTUNITY ASSESSMENT
11. Strategy and Organization in the International Firm
12. Global Market Opportunity Assessment

PART 4: ENTERING AND WORKING IN INTERNATIONAL MARKETS
13. Exporting and Global Sourcing
14. Foreign Direct Investment and Collaborative Ventures
15. Licensing, Franchising, and Other Contractual Strategies

PART 5: FUNCTIONAL AREA EXCELLENCE
16. Marketing in the Global Firm
17. Human Resource Management in the Global Firm

Author bios

This publication contains markup to enable structural navigation and compatibility with assistive technologies. Images in the publication are fully described. The publication supports text reflow, is screen-reader friendly, and contains no content hazards known to cause adverse physical reactions.

Need help?Get in touch