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International Business: The Challenges of Globalization, 10th edition

Published by Pearson (June 17, 2022) © 2023

  • John J. Wild University of Wisconsin-Madison
  • Kenneth L. Wild University of London

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For international business courses.

Develop cultural understanding in international business

International Business: The Challenges of Globalization is a brief, yet comprehensive intro to the difficulties of global entrepreneurship. It examines the cultural barriers that can arise in international business (IB) and the theory and terminology essential to conducting successful business abroad. With coverage of major IB topics, engaging features and real-world examples, the authors present a fresh take on the subject.

The 10th Edition has been thoroughly updated with ongoing changes in IB to ensure that it remains current and relevant to those pursuing a career as a global entrepreneur.

Hallmark features of this title

An easy-to-read, integrative text

  • An integrative organizing framework helps students understand how all concepts of IB are related.
  • Conceptual material and specialized business activities are described using concrete terms.
  • Culturally rich chapter introductions use real world examples to sensitize readers to different cultures they may do business with in the future.

Comprehensive, yet concise coverage of concepts

  • Global Sustainability boxes promote social, economic, and environmental awareness.
  • Culture in the Global Workplace sections further introduce readers to different cultures and the way those people view business.

New and updated features of this title

Current, relevant content

  • NEW and UPDATED: Chapter-opening vignettes, closing cases, examples, graphs, tables, and maps have all been thoroughly revised to reflect recent events and trends. They look at globalization, trade flows, info technology, the pandemic and remote work, inequality, 21st century workplace skills, and more.
  • NEW: An entire chapter is now devoted to ethics, social responsibility and sustainability in IB (Ch. 2), for dedicated study of these important topics.

Applications to aid student learning

  • UPDATED: Learning Objectives summarize the main concepts students should take away from each chapter.
  • NEW: Mini Cases examine international management and other important topics at companies such as Apple, Tesla, Samsung, Marvel, and more.
  • UPDATED: Global Manager boxes and Cultural Insights boxes address key issues in IB and make connections between the text and real world. New boxes examine global expansion, PESTLE analysis, and more.

Tools to assess student's understanding

  • UPDATED: Quick Study concept checks help students verify that they have retained the main concepts of the chapter.

Features of Revel for the 10th Edition

  • NEW: Social Explorer widgets, comprised of maps, graphs and tables, help students understand and interpret data using an engaging visual approach. Students develop essential critical-thinking, data literacy and reasoning skills.
  • NEW: Video Assignments feature a current video clip for students to analyze and accompanying multiple-choice questions to complete. Videos address important topics such as globalization, cross-cultural communication, ethics, foreign direct investment, and floating rate loans. New assignments have been added to all chapters.
  • NEW: Quick Study Drag & Drop concept checks help students confirm they've retained the main concepts in each module.
  • NEW: Quizzes at the end of each module serve as important concept checks for students.
  • NEW: End-of-chapter multiple choice questions test students' overall comprehension.
  • NEW: Write About It journals prompt students to provide brief answers to questions related to ethical challenges.

What is Pearson eTextbook?

  • A lightweight, lower cost, digital replacement for a print textbook
  • A digital reading experience that takes advantage of digital capabilities to better deliver content to learners
  • Accessible on any device via browser and Pearson+ mobile app

Why choose Pearson eTextbook?

  • Students can study in a flash with instant, ready-made Pearson flashcards or easily create their own
  • Enhanced search with a minimum of three characters allows students to search media, images, key terms and their own notes
  • Pearson eTextbook embed videos and other interactives directly in the text to bring concepts to life
  • Pearson eTextbook features clear and engaging content from experienced authors. Each eTextbook is designed to help students reach their potential with a mix of learning features including problem-solving exercises, reflection questions and real-world examples.
  • Pearson eTextbook, optimised for mobile, seamlessly integrates videos and other rich media with the text and gives students access to their textbook anytime, anywhere.

Features of MyLab Management for the 10th Edition

  • NEW: Mini Sims put students in business professional roles and give them the opportunity to apply course concepts as they develop decision-making skills through real-world business challenges.
  • NEW: Video Assignments feature a current video clip for students to analyze and accompanying multiple-choice questions to complete. Videos address important topics such as globalization, cross-cultural communication, ethics, foreign direct investment, and floating rate loans. New assignments have been added to all chapters.
  • NEW: Case Study Assignments allow students to read a brief, engaging text-based case study and submit a written response to their instructor.

PART 1: GLOBAL BUSINESS ENVIRONMENT

  1. Globalization Today
  2. Ethics, Social Responsibility, and Sustainability

PART 2: NATIONAL BUSINESS ENVIRONMENTS

  1. Cross-Cultural Business
  2. Political, Economic, and Legal Systems
  3. Economic Development of Nations

PART 3: INTERNATIONAL TRADE AND INVESTMENT

  1. International Trade Theory
  2. Governments and Trade
  3. Foreign Direct Investment
  4. Regional Economic Integration

PART 4: INTERNATIONAL FINANCIAL SYSTEM

  1. International Financial Markets
  2. International Monetary System

PART 5: INTERNATIONAL BUSINESS MANAGEMENT

  1. International Strategy and Organization
  2. Analyzing International Opportunities
  3. Selecting and Managing Entry Modes
  4. Developing and Marketing Products
  5. Managing International Operations
  6. Hiring and Managing Employees

About our authors

John J. Wild and Kenneth L. Wild provide a blend of skills uniquely suited to writing an international business textbook. They combine award-winning teaching and research with a global view of business gained through years of living and working in cultures around the world. Their writing makes the topic of international business practical, accessible and enjoyable.

John J. Wild is a distinguished Professor of Business at the University of Wisconsin at Madison. He previously held appointments at the University of Manchester in England and at Michigan State University. He received his BBA, MS, and PhD degrees from the University of Wisconsin at Madison.

Teaching business courses at both the undergraduate and graduate levels, Professor Wild has received several teaching honors, including the Mabel W. Chipman Excellence-in-Teaching Award, the Teaching Excellence Award from the business graduates of the University of Wisconsin, and a departmental Excellence-in-Teaching Award from Michigan State University. He is a prior recipient of national research fellowships from KPMG Peat Marwick and the Ernst and Young Foundation. Professor Wild is also a frequent speaker at universities and at national and international conferences.

The author of more than 60 publications, in addition to five best-selling textbooks, Professor Wild conducts research on a wide range of topics, including corporate governance, capital markets, and financial analysis and forecasting. He is an active member of several national and international organizations, including the Academy of International Business, and has served as associate editor and editorial board member for several prestigious journals.

Kenneth L. Wild is affiliated with the University of London, England. He previously taught at Pennsylvania State University. He received his PhD from the University of Manchester (UMIST) in England and his BS and MS degrees from the University of Wisconsin. Dr. Wild also undertook postgraduate work at École des Affairs Internationale in Marseilles, France.

Having taught students of international business, marketing, and management at both the undergraduate and graduate levels, Dr. Wild is a dedicated contributor to international business education. An active member of several national and international organizations, including the Academy of International Business, Dr. Wild has spoken at major universities and at national and international conferences.

Dr. Wild's research covers a range of international business topics, including market entry modes, country risk in emerging markets, international growth strategies, and globalization of the world economy.

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