Explore key concepts of managinginnovation and engage with latest developments in the field

Innovation Management and New Product Development,7th Edition, by Trott is an established textbook on innovation management,management of technology, new product development and entrepreneurship. It providesan evidence-based approach to managing innovation in a wide range of contexts,including manufacturing, services, small to large organisations and the privateand public sectors. The book keeps students abreast of the recent developmentsin the field of innovation and how the subject is being discussed in the widerbusiness world through up-to-date examples, case studies, illustrations andimages in every chapter.

Clear and informed coverage of the management processes ofnew product development, coupled with a practical orientation of takingstudents through real-life challenges and dilemmas, makes it an essential textbookfor MBA, MSc and advanced undergraduate courses.

Pearson, theworld's learning company.

Relevant, real-life understanding of concepts

·         New developments in the discipline: The book focuses on the most recent developments and insights in innovation field.

·         Chapter on public sector innovation: A completely new chapter talks about the importance and processes of public sector innovation.

·         Latest references and examples: There are extensive up-to-date references and topical articles help students explore concepts in the context of the wider business world.

·         Practical approach: ‘Innovation in action' boxes illustrate how real companies are managing innovation today.

Put theory into practice

·        In-depth case studies: Every chapter contains case studiesthat show the subject in action within actual firms.

·        Illustrations and images throughout the book enliven the text and help students understand more complex concepts.

·        Questions to evaluate understanding: ‘Pause for thought' questions within the text help students reflect on what they have just read and check their understanding.

·        Instructor'sresources: An instructor's manual and PowerPoint slides are available to lecturers to complement this textbook and support your teaching.

User-friendly structure of the textbook

·        Consistent framework: Learning objectives at the beginning of each chapter explicitly highlight the key areas that will be explored in the chapter.

·        End-of-chapter summaries provide a useful means of revising and checking understanding.

·       Further reading at the end of each chapter offer the opportunityto refer to more specialised sources of information.