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ARE YOU USING THE BEST CREATIVE THINKING TOOLS?

Brainstorming is the go-to method for generating ideas and solutions in teams, but it’s been proven to be ineffective for over 50 years. The Idea Generator gives you 15 simple, easy-to-use tools that can be used and reused for a variety of purposes to help you generate ideas quickly and focus on developing only the best ideas.

•    Find a more effective, productive, quicker alternative to brainstorming new ideas.

•    Develop and shape your ideas into winning results on your own – or in a group.

•    Achieve more insightful thinking on strategic opportunities.

•    Quickly find solutions to the business issues that affect you.

•    Utilise the time saved to share your best ideas and produce game-changing solutions in a team workshop.

DON’T GET STUCK IN A BRAINSTORM BRAINDRAIN. USE THE IDEA GENERATOR FOR FAST RESULTS.

Chapter 1: Getting your mind around an issue

Chapter 2: Why today’s thinking is so out-dated  

Chapter 3: A new way of business thinking

Chapter 4: The Idea Generator mindset  

Chapter 5: Using the tools  

Chapter 6: Islands of Opportunity (Thinking tools 1 – 5)

Chapter 7: Divide and Conquer (Thinking tools 6 – 10)

Chapter 8: Boundary Riding (Thinking tools 11 – 15  

Chapter 9: Using The Idea Generator in teams

Chapter 10: Unleashing the corporate creativity

Chris Thomason has spent fifteen years working at the intersection of innovation, business growth and customer experience. He’s an engineer who started his career in the UK automotive industry. He emigrated to South Africa to work in the gold and platinum mining industry and was fortunate to experience the transition to democracy first hand. He also spent time running a gold mine in Mozambique at the height of the civil war there.

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