Graphic Design Portfolio Strategies for Print and Digital Media, 1st edition
Published by Pearson (December 28, 2008) © 2010
- Robert Rowe
- Gary Will
- Harold Linton
- Hardcover, paperback or looseleaf edition
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This book presents the task of creating that all-important portfolio for today’s print and interactive design fields in a manageable series of steps.
"The beauty of Graphic design portfolio strategies lies in its numerous colorful graphics and examples of former students’ outstanding work. While the authors stress repeatedly the importance of not copying ideas from these examples, it was the figures and images that really grab my attention..." - Tracey Norden Wofford, Mercer University
Graphic Design Portfolio Strategies for Print and Digital Media serves as a sourcebook for graphic design students who are planning the design of their portfolio for applications to graduate schools, grants, scholarships, employment opportunities, and fellowships. Strategies in design principles are illustrated with examples of successful portfolios from design students along with tips and insights from top professionals in the field.Â
Addressing the concerns of students transitioning into their design profession, Portfolio Laboratory for Graphic Design takes a thoughtful approach to the choices at every step of the portfolio design process, including selecting appropriate work, deciding among various printing and binding methods, establishing a web presence, and giving the entire presentation a unique and personal quality.
This book would be appropriate for any senior level class in portfolio development, while also being useful for new professionals considering the next stage in their career.
- Full-color examples from successful portfolio designs by undergraduate and graduate students
- Step-by-step discussion of the principles and practices of creating a well-designed portfolio
- Tips from top professionals in the field as well as advice from graphic design faculty
Foreword
Preface
Introduction
Acknowledgements
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Chapter One:Â The Purposes of Design Portfolios
                Graphic Design Portfolio
                Advertising Portfolio
                Illustration Portfolio
                Interactive Media Portfolio
                Graduate School Applications
                Grants, Scholarships, and Competitions
                Portfolios Through the Eyes of Professionals
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Chapter Two: Portfolio Preparation
                Conducting a Portfolio Audit
                Organizing Your Files
                Making Digital Images of Your Work
               Making and Using a Digital Slide Presentation
                Selecting and Editing
                Quantity
                Quality
                Variety
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Chapter Three: Developing a Cohesive Concept
                Branding and Identity                Distinguishing Your Work
                Can You Tell a Story?
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Chapter Four: Process and Collaboration
                Why Show Process in Your Portfolio?
                The Design Process Book
               Using Sketches to Show Concept
                Showing Process Online: Website and Blogs
                Presenting Follow-up
                Collaborative Projects
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Chapter Five: Developing the Layout and Sequence
                Looking Ahead
                Overall Sequence of Projects
                Planning the Layout
                Developing a Grid
                Dealing with the Oversized Piece of Work
                Continuity in the Plate Portfolio
                The Grid in Web Design
                Rehearsal Portfolio and Testing Ideas
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Chapter Six: Form of the Book
                The Outside Case                Plate Portfolios
               Binders and Binding Methods
                Printing
                Print in a Web World
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Chapter Seven: The Interactive Environment
                Everyone Needs a Website                Interactive Designer/Developer Portfolios
                The Branded Website
                Designing Your Website
                Site Structure
                Differences Between Print and Web
                Usability and Web Standards
                A Higher Level of Hierarchy
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Chapter Eight: The Resume Package and Presentation
                The Resume Package                The Cover Letter
                The Resume
                The Teaser or Leave-behind
                And So Your Adventure Begins
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Appendix: Design Office Survey
Participating Institutions
Bibliography
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