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Financial Times Essential Guide to Writing a Business Plan, The: How To Win Backing To Start Up Or Grow Your Business, 3rd edition

Published by FT Publishing International (August 5, 2022) © 2023

  • Vaughan Evans
$26.80

  • A print text (hardcover or paperback) 
  • Free shipping
  • Also available for purchase as an ebook from all major ebook resellers, including InformIT.com
It is one thing to have a great idea for a business. It is another altogether to convince a backer to give the green light. This book guides you to do just that.

The essential knowledge you need to write a winning business plan – quickly and without fuss. With advice that's instantly applicable, whether your business is a start-up or a more established company looking to grow, this is the one guide you need to create a credible and persuasive plan.


Part 1: Preparing your plan
1. Essential preparation

Part 2: Writing your plan
2. The business
3. Market demand
4. Competition
5. Strategy
6. Resources
7. Financials and forecasts
8. Risk, opportunity and sensitivity
9. Conclusion

Part 3: Using your plan
10. Pitching your plan
11. Setting targets
12. Performing to plan
13. Epilogue: Beware these characters!

Vaughan Evans is an independent strategy consultant, prolific writer and dynamic speaker(www.vaughanevansandpartners.com). He has specialised in strategy and business planning for business clients, small and large, and strategic due diligence for private equity clients over four decades. He is also the author of FT Publishing titles: FT Essential Guide to Writing a Business Strategy, Key Strategy Tools, 25 Need to Know Strategy Tools and Strategy Plain and Simple.

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