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Essentials of Entrepreneurship and Small Business Management, 10th edition

Published by Pearson (June 3, 2025) © 2026

  • Norman M Scarborough Presbyterian College

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For courses in entrepreneurship.

A how-to guide to successful entrepreneurship

Essentials of Entrepreneurship and Small Business Management guides students through the launch and management of a successful small business. Taking a practical, hands-on approach, author Norman Scarborough dissects case studies, examines market successes and failures, and breaks down tactics used by today’s most successful small business ventures.

The 10th Edition reflects recent trends in entrepreneurship, including ways of leveraging AI. In each chapter, new examples, cases and data reflect the dynamic, culturally diverse world of entrepreneurship, while opening students’ eyes to the possibilities, challenges and rewards available with business ownership.

Hallmark features of this title

Practical tactics for budding entrepreneurs

  • Step-by-step creation of a business plan prepares students to build successful businesses and secure financing.
  • UPDATED: Hands on…How To? features demonstrate practical applications of business concepts.
  • You Be the Consultant boxes in each chapter ask learners to advise on the best course of action across entrepreneurial scenarios.

Illustrative examples

  • EXPANDED: Cases throughout (including 11 new cases) demonstrate business principles, from developing business strategies to establishing financial plans.
  • EXPANDED: Real-world examples showcase how entrepreneurs put theory into practice, while exhibiting the global nature of entrepreneurship.
  • Beyond the Classroom questions foster discussion while developing analytical skills.

New and updated features of this title

Key content expansions

  • EXPANDED: Business financing and related challenges (Ch. 15) are further explored. New topics include crowdfunding, accelerators, venture capital, IPOs, SBA loans, Fintech lenders and more.
  • NEW: Modern workforce strategies and arrangements (Ch. 17) are addressed, with coverage including new perspectives on skills-based hiring, telecommuting and modernized benefits.

Harnessing innovations

  • NEW: AI in entrepreneurship is examined in the context of tasks such as optimizing inventory management, generating social media content, screening applicants and engaging customers.
  • UPDATED: Discussions of social media have been updated with further guidance on attracting investors, screening franchises, gathering customer feedback and enhancing marketing.

Enhanced engagement

  • NEW: Got It! questions after major sections help students test their understanding before moving on.
  • UPDATED: Real-world ethical dilemmas are presented in an updated Chapter 2, Ethics and Social Responsibility. Using a framework for ethical decision-making, students ponder scenarios such as responding to employees’ social media activity and preparing for future ethical business choices.

Features of MyLab Entrepreneurship for the 10th Edition

  • Mini Sims put students in professional roles and ask them to respond to real business challenges.
  • NEW & UPDATED: Case Assignments offer a dynamic learning experience where students apply theoretical concepts to real-world business challenges, fostering critical thinking and problem-solving.
  • NEW & UPDATED: Video Assignments provide dynamic learning experiences through videos, allowing students to engage with complex topics in a visually stimulating and engaging manner.
  • Dynamic Study Modules pose a handful of questions and then respond to each student’s progress in real time. Learners deepen their grasp of concepts as they go.
  • Study Plan gives learners personalized recommendations, practice opportunities and learning aids.
  • Pearson eText lets students choose how they learn best. Part of your MyLab course, Pearson+ merges easy-to-use eTextbooks with study tools.

Features of Pearson+ eTextbook for the 10th Edition

  • NEW: Video Clips integrated into the eTextbook (two per chapter) let students hear directly from entrepreneurs about how they started their businesses. Taken from the award-winning Start-Up USA series, created by entrepreneur Gary Bredow, the videos feature businesses such as:
    • Mobility Designed, a company that creatively reimagined crutches;
    • Food Maven, a business that strives to minimize food waste while tackling the problems of hunger and food insecurity; and
    • Meshuggah Bagels, a company founded by copreneurs who quit their corporate jobs to pursue their passion for bagels.
  • NEW: Multiple-choice practice questions for each topic (two per learning objective) enhance understanding, identify weak areas and boost exam readiness.
  • NEW: Interactives deepen comprehension through hands-on learning experiences and opportunities to think critically about the content.

SECTION I: THE CHALLENGE OF ENTREPRENEURSHIP

  1. The Foundations of Entrepreneurship
  2. Ethics and Social Responsibility: Doing the Right Thing
  3. Creativity and Innovation: Keys to Entrepreneurial Success

SECTION II: THE ENTREPRENEURIAL JOURNEY BEGINS

  1. Conducting a Feasibility Analysis and Designing a Business Model
  2. Crafting a Business Plan and Building a Solid Strategic Plan
  3. Forms of Business Ownership
  4. Buying an Existing Business
  5. Franchising and the Entrepreneur

SECTION III: LAUNCHING THE BUSINESS

  1. Building a Powerful Bootstrap Marketing Plan
  2. E-Commerce and the Entrepreneur
  3. Pricing and Credit Strategies
  4. Creating a Successful Financial Plan
  5. Managing Cash Flow
  6. Choosing the Right Location and Layout

SECTION IV: PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS

  1. Sources of Financing: Equity and Debt
  2. Global Aspects of Entrepreneurship
  3. Building a New Venture Team and Planning for the Next Generation

Appendix: The Daily Perc Business Plan

Cases

About our author

Norman Scarborough is the William Henry Scott III (Emeritus) Professor of Entrepreneurship at Presbyterian College. In 1980, he was one of the first professors in the United States to create a course in Entrepreneurship (then called Small Business Management), which led him to write the predecessor to this book, Effective Small Business Management, which was first published in 1984 and was published for 12 editions.

Over the course of 42 years, he taught thousands of students in a multitude of courses, ranging from Human Resources Management and Business Statistics to Economics and Business Law (and many others), but his favorite class was always Entrepreneurship. Many of his students have gone on to launch successful businesses of their own, a fact that brings him great joy. He also has consulted with many entrepreneurs and businesses over his career.

He is the author of numerous books and articles and, in 2005, was recognized for his excellence in teaching by the Council for Advancement and Support of Education, which named him the South Carolina Professor of the Year. Although he retired from teaching in 2021, he remains active, now working in state government as a utility regulator, a job to which he enjoys bringing the spirit of entrepreneurship. He also gives back to his community, serving as a volunteer and a board member for many nonprofit organizations.

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