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Entrepreneurship: Successfully Launching New Ventures, 6th edition
Published by Pearson (September 18, 2020) © 2019
- Bruce R. Barringer Oklahoma State University
- R Duane Ireland Texas A&M University
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Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching you how to successfully launch and grow your own business. Using real business profiles of inspiring young entrepreneurs, the text engages through relevant examples you can easily relate to.
The 6th Edition examines entrepreneurship through a clear and easy 4-step process. Careful to identify failures as well as successes, it outlines both the excitement and difficulty of starting a new business.
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