Entrepreneurship: Successfully Launching New Ventures, 6th edition

Published by Pearson (September 18, 2020) © 2019

  • Bruce R. Barringer Oklahoma State University
  • R Duane Ireland

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ISBN-13: 9780136878681 (2020 update)
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2019 MyLab Entrepreneurship with Pearson eText for Entrepreneurship: Successfully Launching New Ventures

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Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching you how to successfully launch and grow your own business. Using real business profiles of inspiring young entrepreneurs, the text engages through relevant examples you can easily relate to.

The 6th Edition examines entrepreneurship through a clear and easy 4-step process. Careful to identify failures as well as successes, it outlines both the excitement and difficulty of starting a new business.

PART 1: DECISION TO BECOME AN ENTREPRENEUR

  1. Introduction to Entrepreneurship

PART 2: DEVELOPING SUCCESSFUL BUSINESS IDEAS

  1. Recognizing Opportunities and Generating Ideas
  2. Feasibility Analysis
  3. Developing an Effective Business Model
  4. Industry and Competitor Analysis
  5. Writing a Business Plan

PART 3: MOVING FROM AN IDEA TO AN ENTREPRENEURIAL FIRM

  1. Preparing the Proper Ethical and Legal Foundation
  2. Assessing a New Venture's Financial Strength and Viability
  3. Building a New-Venture Team
  4. Getting Financing or Funding

PART 4: MANAGING AND GROWING AN ENTREPRENEURIAL FIRM

  1. Unique Marketing Issues
  2. The Importance of Intellectual Property
  3. Preparing for and Evaluating the Challenges of Growth
  4. Strategies for Firm Growth
  5. Franchising

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