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Entrepreneurship: Starting and Operating A Small Business, 4th edition
Published by Pearson (September 18, 2020) © 2021
- Steve Mariotti Network for Teaching Entrepreneurship
- Caroline Glackin University of North Carolina - Fayetteville State University
Entrepreneurship: Starting and Operating A Small Business untangles the complex economic, financial and professional considerations surrounding business ownership and operations for fledgling entrepreneurs and business students alike.
In its 4th Edition Entrepreneurship balances real-world case studies with thoughtful instruction, leading you to develop your own business plans at your pace. The authors hope students like you will relish the opportunity to start drawing up a business plan right away, enhancing your experience both in and out of classroom.
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