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Economics of Managerial Decisions, The, 1st edition

Published by Pearson (January 8, 2018) © 2019

  • Roger Blair
  • Mark Rush

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For managerial economics courses.

Explore managerial economics through real examples, businesses and situations

The Economics of Managerial Decisions shows students how to make smart business decisions by blending the qualitative and quantitative aspects of the course. Using examples from different organizations and sectors of the economy, the authors present real examples and scenarios. This helps students see how the theory is applied in different contexts.

Auto-Graded Excel Projects and Decision-Making Mini-Sims in the 1st Edition help students practice and master these skills. As a result, they not only understand, but can also apply, the economics of making a managerial decision.

Hallmark features of this title

Real examples

  • Real-world scenarios rouse students' curiosity at the start of the chapter with a managerial decision-making challenge faced by different organizations. This question is then revisited and chapter content is applied to provide an answer.
  • Integrated chapter examples present concepts in the context of business situations from a range of industries. Ex) Pizza Hut is used to teach production and cost; KV Pharmaceuticals talks about monopolies.

Practice thinking critically and making decisions

  • Solved Problems guide students step-by-step in solving a real managerial problem.
  • Decision Snapshots have students roleplay as a manager facing a decision in a range of organizations and industries. A solution is included so students can confirm their decision.

New and updated features of this title

Practice thinking critically and making decisions

  • 4 Case Studies illustrate how managers used chapter topics to solve a business challenge. Discussion includes decision-making using regression, student athletes and the NCAA, decision-making with final offer arbitration, and analyzing predatory pricing as an investment.
  • Managerial Application sections help students more fully develop the skills they'll need as future managers.
  • End-of-Chapter Questions and Problems accompany learning objectives so instructors can easily assign problems based on these objectives. Students can review material that they find difficult.
  • Optional Calculus Appendices. Algebra and geometry are used throughout the book as this level is appropriate for managers. For those who want to delve more deeply into the math, appendices showing calculus derivations of the important results accompany many chapters.

Features of MyLab Economics for the 1st Edition

  • Solved Problems in MyLab reflect those in the text and help students build their managerial problem-solving skills.
  • Mini Sims put your students in business professional roles and give them the opportunity to apply course concepts as they make decisions about real-world business challenges.
  • Learning Aids, such as Help Me Solve This problem walkthroughs, provide extra help for students at the point-of-use.
  • Auto-Graded Excel Projects let instructors seamlessly integrate Excel® content into their course without having to manually grade spreadsheets.

PART I: ECONOMIC FOUNDATIONS

  1. Managerial Economics and Decision Making
  2. Demand and Supply
  3. Measuring and Using Demand

PART II: MARKET STRUCTURES AND MANAGERIAL DECISIONS

  1. Production and Costs
  2. Perfect Competition
  3. Monopoly and Monopolistic Competition
  4. Cartels and Oligopoly
  5. Game Theory and Oligopoly
  6. A Manager’s Guide to Antitrust Policy

PART III: MANAGERIAL DECISIONS

  1. Advanced Pricing Decisions
  2. Decisions About Vertical Integration and Distribution
  3. Decisions About Production, Products, and Location
  4. Marketing Decisions: Advertising and Promotion
  5. Business Decisions Under Uncertainty
  6. Managerial Decisions About Information
  7. Using Present Value to Make Multi-Period Managerial Decisions

The following content is posted on www.pearsonhighered.com:

  • WEB APPENDIX: The Business Plan
  • WEB CHAPTER: Franchising Decisions

About our authors

Roger Blair is the Walter J. Matherly Professor and chair of economics at the University of Florida. He has been a visiting professor at the University of Hawaii and the University of California-Berkeley as well as Visiting Scholar in Residence, Center for the Study of American Business, Washington University. Professor Blair's research centers on antitrust economics and policy. He has published 10 books and 200 journal articles. He has also served as an antitrust consultant to numerous corporations including Intel, Anheuser-Busch, TracFone, Blue Cross-Blue Shield, Waste Management, Astellas Pharma, and many others.

Mark Rush is a professor of economics at the University of Florida. Prior to teaching at Florida, he was an assistant professor of Economics at the University of Pittsburgh. He has spent eight months at the Kansas City Federal Reserve Bank as a visiting scholar. Professor Rush has taught MBA classes for many years and has won teaching awards for his classes. He has published in numerous professional journals, including the Journal of Political Economy, the Journal of Monetary Economics, the Journal of Money, Credit, and Banking, the Journal of International Money and Finance, and the Journal of Labor Economics.

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