Economics of Managerial Decisions, The, 1st edition

Published by Pearson (September 18, 2020) © 2019

  • Roger Blair
  • Mark Rush

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ISBN-13: 9780136878735 (2020 update)
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The Economics of Managerial Decisions shows you how to make smart business decisions by blending the qualitative and quantitative aspects of the course. Using examples from different organizations and sectors of the economy, the authors present real examples and scenarios, showing you how the theory is applied in different contexts.

Auto-Graded Excel Projects and Decision-Making Mini-Sims in the 1st Edition help you practice and master these skills. As a result, you will not only understand, but will also be able to apply, the economics of making a managerial decision.

PART I: ECONOMIC FOUNDATIONS

  1. Managerial Economics and Decision Making
  2. Demand and Supply
  3. Measuring and Using Demand

PART II: MARKET STRUCTURES AND MANAGERIAL DECISIONS

  1. Production and Costs
  2. Perfect Competition
  3. Monopoly and Monopolistic Competition
  4. Cartels and Oligopoly
  5. Game Theory and Oligopoly
  6. A Manager’s Guide to Antitrust Policy

PART III: MANAGERIAL DECISIONS

  1. Advanced Pricing Decisions
  2. Decisions About Vertical Integration and Distribution
  3. Decisions About Production, Products, and Location
  4. Marketing Decisions: Advertising and Promotion
  5. Business Decisions Under Uncertainty
  6. Managerial Decisions About Information
  7. Using Present Value to Make Multi-Period Managerial Decisions

The following content is posted on www.pearsonhighered.com:

  • WEB APPENDIX: The Business Plan
  • WEB CHAPTER: Franchising Decisions

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