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E-Commerce 2023: Business, Technology, Society, 17th edition

Published by Pearson (January 12, 2023) © 2024

  • Kenneth C. Laudon New York University
  • Carol Guercio Traver Azimuth Interactive , New York University

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For courses in e-commerce.

The most up-to-date, comprehensive overview of e-commerce today

E-commerce 2023: Business, Technology, and Society is an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta®, TikTok®, Netflix®, YouTube®, Walmart® and Amazon® illustrate how e-commerce is altering business practices and changing the global economy.

The 17th Edition features all new or updated opening, closing, and “Insight on” cases. Coverage reflects the latest developments in business, technology and society that impact e-commerce, with text, data and tables updated through September 2022.

Hallmark features of this title

  • Relates 3 forces driving e-commerce (business development and strategy; technological innovations; social controversies and impacts) to main chapter concepts.
  • Infrastructure coverage ensures students understand the technology infrastructure that forms the foundation for all e-commerce.
  • Chapter projects and questions test comprehension and offer practice applying high-level evaluation skills to management issues.
  • Cases connect coverage to actual e-commerce businesses throughout.
  • Each chapter's Careers in E-commerce section includes entry-level job postings and preps students for interviews.
  • Web resources found at Pearson.com/laudon include author-designed projects, tutorials and business plans that help extend students' understanding of each chapter.

New and updated features of this title

  • UPDATED: Reflects the continued impact of the Covid-19 pandemic on the Internet and e-commerce.
  • NEW: Opening, Closing and “Insight on” cases are all new or updated and feature current challenges facing real companies.
  • UPDATED: The latest in e-commerce marketing coverage includes social marketing; the use of influencers, TikTok and IG; omnichannel marketing strategies; AI and big data in advertising; contextual advertising; first-party tracking and more.
  • EXPANDED: Coverage of security and privacy issues includes new privacy initiatives, such as Apple ITP and ATT, and Google Privacy Sandbox. Major security issues covered include software supply chain attacks, ransomware, cybercurrency hacks, data breaches and software vulnerabilities.
  • UPDATED: Coverage of e-commerce topics in the news includes the metaverse, Web3, blockchain technologies, the impact of IoT on e-commerce and supply chains, QUIC protocol, new Internet access technologies, 5G, digitally native D2C companies, fintech and more.
  • NEW: Litigation, regulation and legislation coverage includes efforts to control BigTech; the impact of ESG (environmental, social and governance); sustainability movements (e.g., recommerce and circular economy); web scraping as a copyright issue; and updating the Digital Millennial Copyright Act.

Features of Pearson+ eTextbook for the 17th Edition

  • Figure Videos: Author Ken Laudon walks students through important concepts in each chapter using a contemporary animation platform (12 total). Available only in the Pearson eTextbook.
  • NEW: A brand new collection of video cases (2 per chapter; 24 total) draws from Pearson's extensive library of business and technology video clips. The cases cover key concepts and topics, with associated case material and assessments.

PART I: INTRODUCTION TO E-COMMERCE

  1. The Revolution is Just Beginning
  2. E-commerce Business Models and Concepts

PART II: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE

  1. E-commerce Infrastructure: The Internet, the Web, and the Mobile Platform
  2. Building an E-commerce Presence: Websites, Mobile Sites, and Apps
  3. E-commerce Security and Payment Systems

PART III: BUSINESS CONCEPTS AND SOCIAL ISSUES

  1. E-commerce Marketing and Advertising Concepts
  2. Social, Mobile, and Local Marketing
  3. Ethical, Social, and Political Issues in E-commerce

PART VI: E-COMMERCE IN ACTION

  1. Online Retail and Services
  2. Online Content and Media
  3. Social Networks, Auctions, and Portals
  4. B2B E-commerce: Supply Chain Management and Collaborative Commerce

Index

About our authors

Kenneth C. Laudon was a professor of information systems at New York University School of Business. He held a BA in economics from Stanford and a PhD from Columbia University. He authored 12 books dealing with electronic commerce, information systems, organizations, and society. Professor Laudon wrote more than 40 articles concerning social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology.

At NYU's Stern School of Business, Ken Laudon taught courses on Managing the Digital Firm, Information Technology and Corporate Strategy, Professional Responsibility (Ethics), and Electronic Commerce and Digital Markets. Ken Laudon's hobby was sailing.

Carol Guercio Traver is a graduate of Yale Law School and Vassar College. She has many years of experience representing major corporations, as well as small and medium-sized businesses, as an attorney with NYC law firm Proskauer, with expertise in intellectual property law, technology law, internet law, and privacy law, as well as general corporate law. Carol is also a co-founder, with Ken Laudon, of Azimuth Interactive, one of the first ed tech firms and creator of some of the first interactive software training and testing systems for higher education and corporate training and, today, a provider of digital media and publisher services for the higher education industry.

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