E-Commerce 2019: Business, Technology and Society, 15th edition

Published by Pearson (January 31, 2019) © 2020

  • Kenneth C. Laudon New York University
  • Carol Guercio Traver Azimuth Interactive , New York University
$229.32

  • Hardcover, paperback or looseleaf edition
  • Affordable rental option for select titles

For courses in e-commerce.

The most up-to-date, comprehensive overview of e-commerce today

E-commerce 2019 is an in-depth, thought-provoking intro to e-commerce with a focus on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook®, Google®, Twitter® and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy.

The 15th Edition, including its data, figures, and tables, has been updated through October 2018. Updated topics include privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, internet sales taxes, and intellectual property.

Hallmark features of this title

  • 3 driving forces behind e-commerce (business development and strategy; tech innovations; social controversies and impacts) are related to chapter concepts.
  • In-depth e-commerce topics include digital marketing/advertising, B2B, current and future technologies, research literature, and social and legal aspects.
  • Each chapter includes related careers in e-commerce coverage with online companies' entry-level job postings, application guidance and prep for interviews.
  • Projects and review questions in each chapter check comprehension and apply concepts to management problem-solving.
  • Web resources include author-supplied projects, exercises, and tutorials; business plan building guides, revenue models; and essays on e-commerce careers.

New and updated features of this title

Modern themes in e-commerce

  • NEW/UPDATED: More than 60 opening, closing, “Insight On,” and other cases are new or updated and place coverage in the context of actual e-commerce businesses.

Hundreds of examples

  • EXPANDED: Added coverage of e-commerce infrastructure (Ch. 3) includes voice-controlled digital assistants; 5G and new Wi-Fi standards; drones, balloons, and white space; and IoT wearable computing devices.
  • EXPANDED: Up-to-date discussion of security threats (Ch. 5) includes new cyberwarfare threats; data breaches at Equifax®, Exactis®, and Facebook®; and FTC enforcement actions with respect to data security.
  • EXPANDED: More information on privacy issues (Ch. 8) includes the right to be forgotten; digital assistant devices, facial recognition, and IoT technology; and the new EU General Data Protection Regulation (GDPR).
  • EXPANDED: Current issues in social networks (Ch. 11) include an update on LinkedIn®; use of algorithms by social networks, such as Facebook; Facebook fake news controversy; and Verizon® acquiring AOL® and Yahoo®.

Resources and critical thinking features

  • UPDATED: Data, figures, and tables have been updated through October 2018 with the latest marketing and business intelligence available from a range of industry and government sources.

PART 1: INTRODUCTION TO E-COMMERCE
1. The Revolution Is Just Beginning
2. E-commerce Business Models and Concepts

PART 2: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE
3. E-commerce Infrastructure: The Internet, Web, and Mobile Platform
4. Building an E-commerce Presence: Websites, Mobile Sites, and Apps
5. E-commerce Security and Payment Systems

PART 3: BUSINESS CONCEPTS AND SOCIAL ISSUES
6. E-commerce Marketing and Advertising Concepts
7. Social, Mobile, and Local Marketing
8. Ethical, Social, and Political Issues in E-commerce

PART 4: E-COMMERCE IN ACTION
9. Online Retail and Services
10. Online Content and Media
11. Social Networks, Auctions, and Portals
12. B2B E-commerce: Supply Chain Management and Collaborative Commerce

About our authors

Kenneth C. Laudon was a professor of information systems at New York University School of Business. He held a BA in economics from Stanford and a PhD from Columbia University. He authored 12 books dealing with electronic commerce, information systems, organizations, and society. Professor Laudon wrote more than 40 articles concerning social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology.

Carol Guercio Traver is a graduate of Yale Law School and Vassar College. She has many years of experience representing major corporations as well as small and medium-sized businesses as an attorney with NYC law firm Proskauer, with expertise in intellectual property law, technology law, internet law, and privacy law, as well as general corporate law. Carol is also a co-founder, with Ken Laudon, of Azimuth Interactive, one of the first “ed tech” firms and creator of some of the first interactive software training and testing systems for higher education and corporate training, and, today, a provider of digital media and publisher services for the higher education industry.

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