E-Commerce 2019: Business, Technology and Society, 15th edition

Published by Pearson (January 31, 2020) © 2020

  • Kenneth C. Laudon New York University
  • Carol Guercio Traver
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E-commerce 2019 is the most up-to-date, comprehensive overview of e-commerce today. The text provides you with an in-depth, thought-provoking introduction with a focus on key concepts and the latest empirical and financial data. You'll benefit from hundreds of examples (from companies such as Facebook®, Google®, Twitter® and Amazon®) that illustrate how e-commerce is altering business practices and driving shifts in the global economy.

The 15th Edition, including its data, figures, and tables, has been updated through October 2018. Topic made current through additional updates include privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, internet sales taxes, and intellectual property.

PART 1: INTRODUCTION TO E-COMMERCE
1. The Revolution Is Just Beginning
2. E-commerce Business Models and Concepts

PART 2: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE
3. E-commerce Infrastructure: The Internet, Web, and Mobile Platform
4. Building an E-commerce Presence: Websites, Mobile Sites, and Apps
5. E-commerce Security and Payment Systems

PART 3: BUSINESS CONCEPTS AND SOCIAL ISSUES
6. E-commerce Marketing and Advertising Concepts
7. Social, Mobile, and Local Marketing
8. Ethical, Social, and Political Issues in E-commerce

PART 4: E-COMMERCE IN ACTION
9. Online Retail and Services
10. Online Content and Media
11. Social Networks, Auctions, and Portals
12. B2B E-commerce: Supply Chain Management and Collaborative Commerce

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