Consumer Behavior: Buying, Having, Being, 14th edition

Published by Pearson (December 28, 2023) © 2025

  • Michael R. Solomon Saint Joseph's University
  • Cristel Antonia Russell Pepperdine University

eTextbook on Pearson+

ISBN-13: 9780138170806 (2023 update)
per month
Pay monthly or
pay undefined one-time
Buy nowOpens in a new tab
Instant access

eTextbook rental includes

  • Instant access to eTextbook
  • Search, highlight, and notes
  • Create flashcards
Products list
$79.99
Rent nowOpens in a new tab

Details

  • A print text you can rent
  • Fulfilled by eCampus.com
  • Option to keep after rental expires
Products list
$109.99
Buy accessOpens in a new tab
14 day temporary access available

Platform features

  • Pearson+ eTextbook with study tools
  • Tailored feedback on assignments
  • Interactive course-specific content
  • Real-time analytics and insights

Consumer Behavior: Buying, Having, and Being covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class.

Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.

SECTION 1: FOUNDATIONS OF CONSUMER BEHAVIOR

  1. Buying, Having, and Being: An Introduction to Consumer Behavior
  2. Consumer Ethics, the Marketplace, and the Planet

SECTION 2: MAKING SENSE OF THE WORLD

  1. Perceiving and Making Meaning
  2. Learning, Remembering and Knowing
  3. Motivation

SECTION 3: BUYING AND HAVING: CHOOSING AND USING PRODUCTS

  1. Attitudes and How to Change Them
  2. Deciding
  3. Buying, Using, and Disposing

SECTION 4: BEING: USING PRODUCTS TO CREATE AND COMMUNICATE IDENTITY

  1. Identity and the Self
  2. Personality, Lifestyles, and Values
  3. Social and Cultural Identity

SECTION 5: BELONGING

  1. How Groups Define Us
  2. Social Class and Status
  3. Culture

APPENDICES

  1. Data Cases
  2. Careers in Consumer Research
  3. Consumer Research Methods
  4. Sources of Secondary Data

Need help? Get in touch