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Change Their Mind: 6 Practical Steps to Persuade Anyone Anytime, 1st edition

Published by Pearson (June 27, 2022) © 2022

  • Simon Horton FT
$22.39

  • A print text (hardcover or paperback)
  • Free shipping
  • 6 practical steps to persuade anyone
  • Discover a more ethical style of persuasion so you can achieve your persuasion goals but also build better relationships
  • Learn insights from psychology, neuroscience and business research
  • Enjoy the 30 stories and case studies from leaders and experts from all walks of life

1.Aim High


2.Look for clues


3.Listen, listen, listen


4.Be strong


5.Co-create the right solution


6.Say it the right way

Simon Horton is one of the world's leading experts and trainers on negotiation, he has written a number of successful books on the topic. Over a 20-year career in the field, he has worked with many of the world's leading businesses. He is a Visiting Lecturer at Imperial College and regularly appears on television, radio, national newspapers and magazines as a guest expert on related subjects. He has performed as a stand-up comedian and as a trapeze artist.

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