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Business Model Navigator, The: The Strategies Behind The Most Successful Companies, 2nd edition

Published by FT Publishing International (August 18, 2020) © 2021

  • Oliver Gassmann
  • Karolin Frankenberger St Gallen University
  • Michaela Choudury
  • Michaela Csik St Gallen University

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ISBN-13: 9781292327129
Business Model Navigator, The
Published 2020

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A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated business models that are no longer promising the results we need. 

This new edition builds on the well-known methodology of the first edition to allow you to innovate, test and implement new business models within your industry.  

Discover the idea of business model innovation, from structuring the process of innovation of a company’s business model to encouraging outside-the-box thinking. With expert authors, The Business Model Navigator combines learning research with evidence of high practical impact, allowing you to master the transformation journey and lead your business to success. 

  • PART ONE How to drive business model innovation 1 What is a business model and why should it be innovated?
  • 2 The Business Model Navigator
  • 3 Managing change
  • PART TWO 55+ winning business models – and what they can do for you
  • 1 Add-On
  • 2 Affiliation
  • 3 Aikido
  • 4 Auction
  • 5 Barter
  • 6 Cash Machine
  • 7 Cross-Selling
  • 8 Crowdfunding
  • 9 Crowdsourcing
  • 10 Customer Loyalty
  • 11 Digitalisation
  • 12 Direct Selling
  • 13 E-commerce
  • 14 Experience Selling
  • 15 Flat Rate
  • 16 Fractional Ownership
  • 17 Franchising
  • 18 Freemium
  • 19 From Push to Pull
  • 20 Guaranteed Availability
  • 21 Hidden Revenue
  • 22 Ingredient Branding
  • 23 Integrator
  • 24 Layer Player
  • 25 Leverage Customer Data
  • 26 Licensing
  • 27 Lock-In
  • 28 Long Tail
  • 29 Make More of It
  • 30 Mass Customisation
  • 31 No Frills
  • 32 Open Business
  • 33 Open Source
  • 34 Orchestrator
  • 35 Pay Per Use
  • 36 Pay What You Want
  • 37 Peer to Peer
  • 38 Performance-Based Contracting
  • 39 Razor and Blade
  • 40 Rent Instead of Buy
  • 41 Revenue Sharing
  • 42 Reverse Engineering
  • 43 Reverse Innovation
  • 44 Robin Hood
  • 45 Self-Service
  • 46 Shop in Shop
  • 47 Solution Provider
  • 48 Subscription
  • 49 Supermarket
  • 50 Target the Poor
  • 51 Trash to Cash
  • 52 Two-Sided Market
  • 53 Ultimate Luxury
  • 54 User Design
  • 55 White Label
  • 56 Sensor as a Service
  • 57 Virtualisation
  • 58 Object Self-Service
  • 59 Object as Point of Sale
  • 60 Prosumer
  • PART THREE Finished reading? Let’s implement!
  • 10 recommendations to innovate your business model
  • The 55+ models at a glance
  • Glossary

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