Business Ethics, 1st edition

Published by Pearson (July 8, 2009) © 2010

  • Andrew Wicks
  • R Edward Freeman University of Virginia
  • Patricia H. Werhane University of Virginia
  • Kirsten E. Martin
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For undergraduate business ethics courses.
The ethical training business students need to be successful in today’s challenging business world.
Recent scandals have created a mistrust that has spread through the entire business sector, jeopardizing public confidence in the stock market and economy. Now more than ever, it’s important for students to understand the moral foundations, rules, and implications that are vital to the core of business. Business Ethics 1e presents an in-depth introduction of business ethics that emphasizes the role of ethics as a critical part to management success.
For undergraduate business ethics courses.
The ethical training business students need to be successful in today’s challenging business world.
Recent scandals have created a mistrust that has spread through the entire business sector, jeopardizing public confidence in the stock market and economy. Now more than ever, it’s important for students to understand the moral foundations, rules, and implications that are vital to the core of business. Business Ethics 1e presents an in-depth introduction of business ethics that emphasizes the role of ethics as a critical part to management success.
The Importance of…
…Business Ethics.
This text explains that business ethics is first and foremost about business—not about philosophy and abstract ideas. Often managers view business ethics as separate from doing business so that when ethical issues arise, the issue may hinder their ability to be profitable. This text shows students how to avoid this mentality and presents plenty of ideas and examples of how to run a good business, with good moral rules, foundations and implications.
…an Honest Company.
Wicks/Freeman/Werhane stresses the impact an honest company has on the economy. Stakeholders invest in a company partially based upon the assumption that a company is trustworthy and acting in a morally responsible manner. (Once that trust is broken, the perceived value of the company diminishes.) This text explores the values of an organization and the moral dimensions of the managers' decisions, showing students how the ethics of a company are an integral aspect of a firm's value creation activities and aspirations.
…Tough Decisions. Business Ethics showcases tough situations dealt with by various companies that resulted in positive or negative outcomes. The capacity to reason through problems and develop sound managerial judgment takes practice–Business Ethics provides a range of cases that present problems managers may face in their careers, giving students the experience to respond thoughtfully and with integrity if and when such situations do arise.
…Perspective.
Wicks/Freeman/Werhane encourages students to take the managers’ perspective throughout the text. Each chapter presents questions and case problems so that students can work through a range of core elements to wider ethical challenges—all of which reinforce the concept that business ethics is not only problem solving tool, but a fundamental consideration in the day-to-day activities of a company.
…Context. Each chapter opens with a vignette designed to illuminate the chapters’ topic and help students apply the issues and cases to an actual set of circumstances.
OTHER POINTS OF DISTINCTION
Insight on controversial issues.
Items such as sexual harassment, corporate scandals and environmental concerns are also important topics in the text. All of these items, and others, coincide with the notion that a morally sound company is fundamental in all concerns.
A unique structure. The structure of this text enables each chapter to take on a different theme and provides the relevant background information to develop a managerial point of view. Each theme draws on specific examples, and illustrates ideas and the relationship to the business practice. These themes are then backed up by at least one case study with questions to foster further learning.
PART I: ETHICS AND BUSINESS

Chapter 1
The Language of Ethics

Cases:    
Competitive Advantage
                Yahoo! And Customer Privacy


Chapter 2
A Look At The Sources Of Ethical Problems In Business And How To Prevent Them

    Cases:    
Parable of the Sadhu
                    Marge Norman and Miniscribe Corporation
           

Chapter 3
Ethics, Stakeholders, Corporate Strategy, and Value Creation

Cases:   
Merck & Co., Inc.


Chapter 4
Business Ethics in the Global Marketplace
        Appendix: List of Industry Benchmarks and International Agreements

Cases:    
Davis Press and Meccan Madness
                Questionable Payments
                GE Healthcare in India: An (Ultra)Sound Strategy?


PART II: ETHICS IN THE FUNCTIONAL AREAS OF BUSINESS


Chapter 5
Leadership

Cases:        
American Apparel (A)
                    Jeri Caldwell at MOEX, Inc. (A & B)


Chapter 6
Marketing/Operations

Cases:    
Fingerhut’s Price Strategy & Epilogue
                Wal-Mart in 2005


Chapter 7
Accounting/ Finance

Cases:    
No-Tel (A & B)
                Ben & Jerry’s Homemade, Inc. (A & B)


Chapter 8
Management

Cases:    
Joe Willis: Feeling the Heat in Thailand (A, B & C)
                Diversity Vignettes; Professor Emma Pover (A & B); Fred Smith


PART III: SPECIAL TOPICS IN ETHICS


Chapter 9
Environmental Sustainability and Its Challenges to Management

Cases:    
ExxonMobil and the Chad-Cameroon Pipeline
                Walden Paddlers


Chapter 10
Managing on the Ethical Frontier

Cases:     
Monsanto and the Development of Genetically Modified Seeds
                Danville Airlines
                Make Mine a Russian Shorthair



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