Business Essentials, 14th edition

Published by Pearson (June 4, 2024) © 2025

  • Ronald J. Ebert University of Missouri-Columbia
  • Ricky W. Griffin Texas A&M University

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ISBN-13: 9780138072810 (2024 update)
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Recent economic events are presenting unprecedented challenges, excitement and disappointments for businesses. They’re also uncovering a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications for companies today.

New coverage in the 14th Edition looks at changing employment relationships, changing labor relations and demographics, inflation and ESG. You’ll also see how entrepreneurs are putting into practice the concepts you’re learning about.

PART 1: THE CONTEMPORARY BUSINESS WORLD

  1. The US Business Environment
  2. Understanding Business Ethics and Social Responsibility
  3. Entrepreneurship, New Ventures, and Business Ownership
  4. Understanding the Global Context of Business

PART 2: MANAGING THE BUSINESS

  1. Managing the Business
  2. Organizing the Business
  3. Operations Management and Quality

PART 3: PEOPLE IN ORGANIZATIONS

  1. Employee Behavior and Motivation
  2. Leadership and Decision Making
  3. Human Resource Management and Labor Relations

PART 4: PRINCIPLES OF MARKETING: BUILDING RELATIONSHIPS WITHCUSTOMERS FOR COMPETITIVE ADVANTAGE

  1. Marketing Processes and Consumer Behavior
  2. Developing and Pricing Products
  3. Distributing and Promoting Products

PART 5: MANAGING INFORMATION FOR BETTER BUSINESS DECISIONS

  1. Information Technology (IT) for Business
  2. The Role of Accountants and Accounting Information

PART 6: THE FINANCIAL SYSTEM AND ISSUES IN FINANCIAL MANAGEMENT

  1. Understanding Money and the Role of Banking
  2. Managing Business Finances

APPENDICES

  1. Risk Management
  2. The Legal Context of Business
  3. Managing Your Personal Finances
  4. Unions and Labor Management
 

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