Business Communication Today, 15th edition

Published by Pearson (September 18, 2020) © 2021

  • Courtland L. Bovee
  • John V. Thill

eTextbook on Pearson+

ISBN-13: 9780136713807 (2020 update)
per month
Pay monthly or
pay undefined one-time
Buy nowOpens in a new tab
Instant access

eTextbook features

  • Instant access to eTextbook
  • Search, highlight, and notes
  • Create flashcards
Products list
$79.99
Rent nowOpens in a new tab

Details

  • A print text you can rent
  • Fulfilled by eCampus.com
  • Option to keep after rental expires
Products list
$109.99
Buy accessOpens in a new tab
14 day temporary access available

Platform features

  • Pearson+ eTextbook with study tools
  • Tailored feedback on assignments
  • Interactive course-specific content
  • Real-time analytics and insights

Business Communication Today demonstrates the vital connection between recent technological developments and their impact on the business world. It also takes a look at timeless communication skills, such as listening, presenting and writing that are important to today's business practices.

With coverage of mobile communication, social media, and the emerging impact of artificial intelligence, the 15th Edition blends leading-edge topics with timeless fundamental skills. With a clear, fluid chapter organization, the text introduces, develops and reviews major concepts to maximize your understanding of the material.

  1. Professional Communication in a Digital, Social, Mobile World
  2. Collaboration, Interpersonal Communication, and Business Etiquette
  3. Communication Challenges in a Diverse, Global Marketplace
  4. Planning Business Messages
  5. Writing Business Messages
  6. Completing Business Messages
  7. Digital Media
  8. Social Media
  9. Visual Media
  10. Writing Routine and Positive Messages
  11. Writing Negative Messages
  12. Writing Persuasive Messages
  13. Finding, Evaluation, and Processing Information
  14. Planning Reports and Proposals
  15. Writing and Completing Reports and Proposals
  16. Developing Presentations in a Social Media Environment
  17. Enhancing Presentations with Slides and Other Visuals
  18. Building Careers and Writing Résumés
  19. Applying and Interviewing for Employment

This publication contains markup to enable structural navigation and compatibility with assistive technologies. Images in the publication are fully described. The publication supports text reflow, is screen-reader friendly, and contains no content hazards known to cause adverse physical reactions.

Need help? Get in touch