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Brand Gap, The: Revised Edition, 2nd edition

Published by New Riders (August 4, 2005) © 2006

  • Marty Neumeier

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ISBN-13: 9780321648822
Brand Gap, Revised Edition, The
Published 2005
  • Available for purchase from all major ebook resellers, including InformIT.com

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ISBN-13: 9780321348104
Brand Gap, The: Revised Edition
Published 2005

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  • A print text
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  • Also available for purchase as an ebook from all major ebook resellers, including InformIT.com
  • Introduction
  • Discipline 1: Differentiate
  • Discipline 2: Collaborate
  • Discipline 3: Innovate
  • Discipline 4: Validate
  • Discipline 5: Cultivate
  • Take Home Lessons
  • Brand Glossary
  • Acknowledgments
  • Recommended Reading

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