Entrepreneurship and Effective Small Business Management, 11th edition

Published by Pearson (July 14, 2021) © 2015

  • Norman M Scarborough Presbyterian College
  • Jeffrey R. Cornwall Belmont University
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  • Loose-leaf, 3-hole-punched pages

For undergraduate and graduate courses in entrepreneurship and/or small business management.

Discover how to successfully launch and manage a small business.

Open your students’ minds to the possibilities, challenges, and rewards of becoming a small business owner with Entrepreneurship and Effective Small Business Management. This text provides students with the tools they need in order to launch and manage a small business.

This Eleventh Edition continues to provide students with a practical, hands-on approach to launch a business that has the greatest chance for success. This edition features ten new cases and the most recent statistics, studies, surveys, and research about entrepreneurship and small business management. 

This program will provide a better teaching and learning experience—for you and your students. Here’s how:

  • Get Students to Think Critically about Concepts: Cases challenge students to think critically about a variety of topics.
  • Encourage Students to Apply Concepts: Examples and exercises allow students to see how entrepreneurs are putting into practice the concepts that they are learning.
  • Stay on the Cutting-Edge with Today’s Hottest Topics: Every chapter reflects the most recent statistics, studies, surveys, and research about entrepreneurship and small business management.

Table of Contents

Section 1: The Rewards and Challenges of Entrepreneurship

  1. Entrepreneurs: The Driving Force Behind Small Business
  2. Ethics and Social Responsibility: Doing the Right Thing
  3. Creativity and Innovation: Keys to Entrepreneurial Success
  4. Strategic Management and the Entrepreneur

Section 2: Launching a Venture: Entry Strategies

  1. Choosing a Form of Ownership
  2. Franchising and the Entrepreneur
  3. Buying an Existing Business
  4. New Business Planning Process: Feasibility Analysis, Business Modeling, and Crafting a Winning Business Plan

Section 3: Building a Marketing Plan

  1. Building a Bootstrap Marketing Plan
  2. Creative Use of Advertising and Promotion
  3. Pricing and Credit Strategies
  4. Global Marketing Strategies
  5. E-Commerce and Entrepreneurship

Section 4: Building a Financial Plan

  1. Creating a Solid Financial Plan
  2. Managing Cash Flow
  3. Sources of Equity Financing
  4. Sources of Debt Financing

Section 5: Building an Operating Plan

  1. Location, Layout, and Physical Facilities
  2. Supply Chain Management
  3. Managing Inventory
  4. Staffing and Leading a Growing Company

Section 6: Legal Aspects of Small Business: Succession, Ethics, and Government Regulation

  1. Management Succession and Risk Management Strategies in the Family Business
  2. The Legal Environment: Business Law and Government Regulation

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