Microeconomics, 8th edition

Published by Pearson (September 18, 2020) © 2018

  • Jeffrey M. Perloff University of California-Berkeley

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ISBN-13: 9780136879527 (2020 update)
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For all Intermediate Microeconomics courses at the undergraduate or graduate level.

Using microeconomics to analyze and resolve real-world policy and business problems

A market-leading text, Microeconomics presents economic theory in the context of real, data¿-driven examples, and then develops students’ intuition through hallmark Solved Problems. The text places emphasis on modern theories--such as industrial organization theory, game theory, and transaction cost theory--that are useful in analyzing actual markets, while a step-by-step problem-based learning approach demonstrates how to use microeconomic theory to solve business problems and analyze policy. The 8th Edition has been substantially updated with new or revised real-world examples, applications, and problems so that students gain a practical perspective, seeing how models connect to real-¿world decisions being made in today’s firms and policy debates.

                                               

Also available with MyLab Economics

MyLabâ„¢ Economics is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.


Students, if interested in purchasing this title with MyLab Economics, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

Brief Table of Contents

  1. Introduction
  2. Supply and Demand
  3. Applying the Supply-and-Demand Model
  4. Consumer Choice
  5. Applying Consumer Theory
  6. Firms and Production
  7. Costs
  8. Competitive Firms and Markets
  9. Applying the Competitive Model
  10. General Equilibrium and Economic Welfare
  11. Monopoly
  12. Pricing and Advertising
  13. Oligopoly and Monopolistic Competition
  14. Game Theory
  15. Factor Markets
  16. Interest Rates, Investments, and Capital Markets
  17. Uncertainty
  18. Externalities, Open-Access, and Public Goods
  19. Asymmetric Information
  20. Contracts and Moral Hazards

Appendixes

Answers to Selected Questions and Problems

Sources for Challenges and Applications

References

Definitions

Index

Credits

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