Marketing Research: An Applied Orientation, 7th edition
Published by Pearson (July 14, 2021) © 2019
- Naresh K. Malhotra Georgia Institute of Technology
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Using a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research and marketing management decisions. The text uses a practical 6-step framework for conducting marketing research. It also encompasses a variety of marketing companies to highlight qualitative and quantitative research strategies.
The 7th Edition provides current, contemporary and illustrative material sensitive to users' needs. And with detailed emphasis on how to run the SPSS and SAS programs, you'll obtain the most extensive help available.
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